Performance Automotive Aftermarket eCommerce Case Studies

Client Since they have their items in stock and on their shelves Cobb’s Diesel Performance is able to offer a better selection, service and price, making them a true "One Stop Shop for Diesel Power". Their inventory allows them to get the product shipped directly to their customers very quickly.

Project Overview/Challenge Creating an organized eCommerce Shopping Cart from both their customer’s perspective and their employees’ was the biggest challenge to overcome for Cobb’s Diesel Performance. Helping customers on the frontend find the best Aftermarket products for their application with an intuitive Year/Make/Model guided navigation system was imperative. Not allowing them to skip ahead in the selection process would also be needed to make sure customers were querying the best products possible. Accurately displaying Aftermarket Parts that were designed for their specific application would be the best way to decrease the amount of abandoned shopping carts, and product returns.

Solution Website Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Search Engine Optimization, Blog, Photo Gallery, Guided Navigation

Results Cobb’s Diesel Performance has a clean, organized eCommerce site that is free from lists and lists of categories and Aftermarket Accessories. WSM’s solution to organizing 100s, or 1000s of Aftermarket Parts & Accessories is Brands & Attributes with Variants. Cobb’s Diesel Performance Aftermarket Parts are added, edited, and organized easily in the backend, which allows the Aftermarket parts on the frontend to be listed in a Year/Make/Model guided search. Constructing an easy to use guided navigation will increase conversion rates, and leave eCommerce customers satisfied, knowing they have purchased the best Aftermarket Part for their needs.

Client Established in 1980, First Capitol 4WD (also known as Pur Performance) has been outfitting the best dressed vehicles in St. Louis with top quality products from the leading manufacturers in the Automotive After Market industry.

Project Overview/Challenge With over $750,000 in inventory and $1.5 million in parts located in their St. Louis warehouse, an eCommerce Automotive Aftermarket website seemed like a natural marriage for Pur Performance. The apprehension came from not knowing how at least (3) different databases of products could all be housed in one eCommerce website.

Solution Web Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Search Engine Optimization, blog, photo gallery

Results WSM’s customizable Data Import capabilities made it incredibly simple to manage 1000s of SKUs for these first time eCommerce site owners. Utilizing both the DCi Catalog Rack lookup and WSM’s Attribute feature to create a Year/Make/Model lookup for site visitors made the frontend of the site as intuitive as the admin side. Besides an incredibly easy to navigate, professional looking eCommerce website, Pur Performance was surprised and thrilled at how easy Web Shop Manager™ processed orders and tracked customers purchasing habits.

Client Quote Having no formal website training, I was pleased to find that Web Shop Manager™ made it easy for me to update and maintain the content on my e-commerce website. The help from WDS/WSM has been second to none! They are always there to help me with any questions or requests I have. – Brett Regot, General Manager

Client High Flow Performance is run by gearheads, and fueled by a passion for all things Automotive Aftermarket. They eat, sleep, and breathe cars. Founded in 2006, High Flow Performance continues to offer the best prices possible on a continuously growing list of the highest quality performance parts in the world. They specialize in creating custom single and dual 255LPH assemblies for nearly every car on the road.

Project Overview/Challenge Looking for an eCommerce website that conveyed their Automotive Aftermarket passion, High Flow Performance turned to Web Design Solutions to design an Automotive eCommerce Shopping Cart to house their performance parts and accessories. In addition to appealing to their target market, they needed an eCommerce site that would allow them to easily showcase customer rides, embed video, and blog regularly.

Solution Website Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Search Engine Optimization, Blog, Photo Gallery

Results By choosing WSM as their Content Management System (eCommerce CMS) High Flow Performance now has an eCommerce website that is incredibly easy to manage. Uploading media, blog posts, and customer rides is intuitive and frees them up to process all those orders. All of this is packaged in an incredibly wicked site that their fellow auto enthusiasts can’t seem to get enough of.

Client EXALT Motorsports offers expert performance tuning, service and maintenance to Volkswagen, Audi, Porsche and Volvo owners at their San Diego based facility. Lead by certified Audi Brand Specialist Derek King, Exalt's specialized technicians provide top-level care to a wide range of European vehicles from all over Southern California, while the Customs side outfits & builds high-end trucks and SUVs.

Project Overview/Challenge Exalt was only 2 months young when they were approached with the concept of an automotive ecommerce site. Selling retail, let alone selling online, was not in their original business plan. Once the concept was accepted it was driven forward with pure excitement from Exalt and the Web Design Solution team.

Because of their high level of service in the OEM, aftermarket parts, and performance engines industries they wanted to make sure they had a site that could meet their design needs. They also wanted an automotive ecommerce site that would be search engine friendly and receive high ranking with minimal back-end work...why have a site if people can't find you?!

Solution Web Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Blog, Search Engine Optimization

Results Because Exalt trusted the WDS team, they have an exciting automotive ecommerce site that portrays the high-level service of their company. They’ve used features, such as the blog, to leverage the strength of their search engine ranking and to promote the products they sell. They found that they are able to service two different automotive industries under the same site! The knowledge of the staff at WDS helped them to discover the best way to use WSM™ to maintain what would appear to the customers as two sites. The use of CMS features and the photo gallery excels their site to an exceptional level.

Client Quote Dana has been a pleasure to work with in every sense; his team was able to meet my picky design standards in a timely manner and with great value. Since launching our website his customer service has been second to none, making himself always available and his continued development of WSM is always moving forward at a feverish pace. I give Dana a 10 out of 10 across the board and recommend him every chance I get! Top qualities: Great Results, Personable, Expert
-Jonathan Knight, Owner