Performance Automotive Aftermarket eCommerce Case Studies

Client EXALT Motorsports offers expert performance tuning, service and maintenance to Volkswagen, Audi, Porsche and Volvo owners at their San Diego based facility. Lead by certified Audi Brand Specialist Derek King, Exalt's specialized technicians provide top-level care to a wide range of European vehicles from all over Southern California, while the Customs side outfits & builds high-end trucks and SUVs.

Project Overview/Challenge Exalt was only 2 months young when they were approached with the concept of an automotive ecommerce site. Selling retail, let alone selling online, was not in their original business plan. Once the concept was accepted it was driven forward with pure excitement from Exalt and the Web Design Solution team.

Because of their high level of service in the OEM, aftermarket parts, and performance engines industries they wanted to make sure they had a site that could meet their design needs. They also wanted an automotive ecommerce site that would be search engine friendly and receive high ranking with minimal back-end work...why have a site if people can't find you?!

Solution Web Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Blog, Search Engine Optimization

Results Because Exalt trusted the WDS team, they have an exciting automotive ecommerce site that portrays the high-level service of their company. They’ve used features, such as the blog, to leverage the strength of their search engine ranking and to promote the products they sell. They found that they are able to service two different automotive industries under the same site! The knowledge of the staff at WDS helped them to discover the best way to use WSM™ to maintain what would appear to the customers as two sites. The use of CMS features and the photo gallery excels their site to an exceptional level.

Client Quote Dana has been a pleasure to work with in every sense; his team was able to meet my picky design standards in a timely manner and with great value. Since launching our website his customer service has been second to none, making himself always available and his continued development of WSM is always moving forward at a feverish pace. I give Dana a 10 out of 10 across the board and recommend him every chance I get! Top qualities: Great Results, Personable, Expert
-Jonathan Knight, Owner

Client With over 40 years of automotive accessory experience it’s easy to see why Weathers Auto Supply continues to be a trusted source.  This family owned and operated business was started in 1958 by Mr. J.D. Weathers.  Originally just a small retail operation selling wheel accessories and windshields today the company has grown into 2 retail locations, and a regional distribution powerhouse supporting the Mid South.  Although Weathers Auto Supply product offerings have expanded to include Automotive Exterior & Interior Accessories, Performance and Engine products, and Steering and Suspension merchandise, you will find their hands-on experience and commitment to customer care is unrivaled. 

Project Overview/Challenge Weathers Auto Supply needed to develop an eCommerce site capable of handling their massive amount of inventory while maintaining consistency with their 2 retail locations.  The easy to use Web Shop Manager (WSM) Content Management System (CMS) was a great fit for Weathers Auto Supply, a first time eCommerce site. Collaborating with Web Design Solutions and WSM provided the balance of cutting edge web design with a retro aesthetic they were looking for.  

Solution Web Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Data Import, DCI / Catalog Rack

Results By utilizing DCI/ Catalog Rack, and WDS/ WSM ‘s CMS, photo gallery, and live chat, Weathers Auto Supply will be starting their eCommerce site in the fast lane.  It isn’t just a story of functionality, the design of this site makes you want to do business with Weathers Auto Supply.  They are more than just a distributor, they are car and truck people…just like their customers.

Client QuoteOur experience working with the team from WDS has been extraordinary. They've taken what looked like a daunting process and turned it into something simple. They've exceeded our expectations in every possible way.
-Mike Mason, Owner

Client 5x Racing is an online race shop of high performance auto parts, simple as that. Our goal is to offer you, the customer, the best parts and accessories for your racecar or high-performance streetcar. We are Spec Miata specialists, we build our own racecars, develop new products, perform all of the work on our racecars, and ultimately we race them!

We are known for providing a wide variety of hard to get parts for Miata racecars and for providing excellent customer service to our fellow racers, which are our customers.

Project Overview/Challenge Because 5x Racing had a site before their biggest concern with development of the new site with Web Design Solutions (WDS) using Web Shop Manager (WSM™) was the cost to create a new site, the color scheme/design, available features, and the site set-up. All concerns were eliminated after they saw the “rough draft” of the new site. The willingness of the WDS team to provide ongoing assistance and development tweaks also eased the concerns of developing the new site. This resulted in the fact that they felt no challenges with the development of their new 5x Racing online race shop with high performance auto parts.

Solution Web Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Blog, Search Engine Optimization

Results When you visit the 5x Racing website not only will you be able to easily access all your high performance auto parts but you can view all the details of the 5x Race Team. The features such as multiple site templates, available through WSM™ provided the excellent integration of both sites (Race Team and their business storefront). Use the WSM™ Tag feature to develop a user-friendly search tool using year/make/model and their customers find the products they need with the speed they are use to driving! Other WSM™ features allow for information rich product pages, multiple photos within product page, and ease of use on all admin features.

Above and beyond all the CMS features available 5x Racing feels that they have been most successful with the excellent Search Engine Optimization (SEO) automatically created when you develop your site with WSM™. Their site is always at or near the top on google product specific searches and google shopping results. This was accomplished without the expense of developing a formal advertising campaign. Because they have such an exceptional listing on google they often get manufacturers that contact them interested in 5x Racing becoming a dealer. Contact WDS and WSM™ to drive your customers to your site today!

Client Quote Just after a couple of years of working with Dana and the team at WDS, I couldn't be happier with everything! I get offers from other companies and laugh at the thought of not using WSM, I don't even look at their offers or emails cause there is no way I am going to use anything other than WDS's web shop manager system. I appreciate everything Dana and his team has done for me in the last couple of years to help me succeed in business, I have had a lot of special requests and "help me's", they have taken care of all of them, especially the mass product upload feature, that was epic! That feature put 5XRacing.com over the top, I was able to quickly add tons of products that otherwise would have taken a lifetime to do individually. So keep up the good work and you have a lifetime customer!‎
-John Adamczyk, Owner