Grow Your Small eCommerce Business: Strategy, Advice, and Tips - Web Shop Manager

Sep 15, 2016 | 3 Min Read

How to Grow Your Small Business: 10 Steps to Accelerate Growth

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How to Grow a Small Business : Strategy, Advice and Tips for eCommerce

The abilities of your San Diego web design are endless, and when you have an e-commerce store with a lot of products, it can be overwhelming deciding the placement of individual elements from images to checkout.

Here we break down some simple e-commerce solutions that will grow your bottom dollar and your small business brand.

Strategy for eCommerce Business Growth: Checkout

Even though the checkout is going to be the last part of the shopper’s experience, it should be the first aspect you consider for your San Diego eCommerce site after how to research automotive keywords. It’s a must that checkout is free of distractions such as social media triggers and push notifications. You don’t want people abandoning their carts to see what’s going on in your Facebook feed.

visual of a graph showing small business growth

Ways to Grow your Small eCommerce Business Online: Awesome Images

It’s surprising how many e-commerce stores are using low-quality images to promote products. If you take the photos yourself, then be sure you use the best techniques and tools such as mounting systems and lenses. Spend as much time as you would in preparing for the Sema automotive show in Vegas

If you aren’t confident in the pictures that you snap, then consider hiring a professional photographer or find images that you can use from manufactures and other sources. A quality product image will get more attention (and conversions) that one that appears like an amateur was behind the lens.

If you aren’t sure where to find the images that you need, then contact a San Diego automotive marketing company that has experience in e-commerce and schedule a consultation to learn more about where to look.

Small Business Growth Strategies: Include Tutorials

Whether you have higher or lower prices than the competition, it’s important that you offer an explanation. Letting people know you have low costs because your overhead is small or high prices because you offer 24/7 customer support will be helpful when they are comparison shopping, and they’ll factor your reasoning into their decision. In some cases, people will be more than willing to pay a higher amount for a product if it comes with a tutorial, while others will always go for the lowest price or wait for a coupon.

Grow your Business Fast by Being Reliable and Transparent

Detailed information on improving online sales is like gold these days because of the amount of research consumers do before they make a purchase. There is so much product info available that when you find a reliable source that has a lot of it, and it’s broken down in a way that is understandable, customers will give a sigh of relief. Consumers want a place that they are familiar with and can trust when it comes to data, and when you provide this, you’ll notice the ROI.

Of course, these aren’t the only e-commerce solutions that you can apply, but by starting now, you’ll soon discover more areas that demand attention and can improve your bottom dollar.

CEO delivering a keynote speech on automotive eCommerce innovation at industry event.

Dana Nevins

Founder and CEO of Web Shop Manager

Dana Nevins is the CEO of Web Shop Manager, bringing over 25 years of dedicated experience in the automotive aftermarket and digital retail sector. As a recognized leader, he specializes in simplifying complex enterprise challenges, including ACES/PIES compliance and scalable B2B/B2C solutions, helping retailers turn high-volume data into competitive advantage.

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