Increasing quality traffic to your online store is only one element in the conversion process. Converting your visitors into buyers is the other challenge. Rely on Web Shop Manager’s powerful product merchandising features to provide an elite shopping experience and increase your eCommerce conversion rates.
Key Product Merchandising Features
Multiple High-Quality Product Images
Boost product appeal and buyer confidence with multiple high-quality images of your products
Your product images are the single most important visual element on your eCommerce website. A recent study of online buyers found that over 33% of their time on an eCommerce site was spent looking at product images while 67% of online buyers interviewed ranked image quality as “highly important” when making a purchase.
With Web Shop Manager, list multiple, high-resolution product images that showcase your products, highlighting their visual appeal, benefits, and functionality. Shoppers want to know what they are getting, so give them what they want. Add multiple, zoom-able product images to further boost conversion.
Product Detail Tabs
Don’t get stuck with a website you can’t easily update and manage
Web Shop Manager’s Content Management Sysetem (CMS) is an intuitive yet powerful system that makes managing your eCommerce site a cinch. Easily update content throughout the website using word-processor-style tools and simple prompts using drop-down fields and drag-and-drop functionality.
Web Shop Manager’s product details tabs provide a clean and intuitive approach educating customers on your products. It is critical to provide the customers as much detailed information as possible about what’s being sold, including detailed product descriptions and dimensions, component lists, compatibility details, support resources, product and installation videos, manufacturer information, warranties, and support.
Do away with static product descriptions that reveal only the basics. Instead, provide rich details. Detailed product descriptions and videos will drive more people to your product pages thanks to better search rankings, resulting in more converted buyers once at the page.
Upsell AND cross-sell clients by providing smart product suggestions on your products and checkout pages
With Web Shop Manager present buyers with additional or complimentary products they can easily add to their order. Offering the right products at the right time on your website leads to an increase in conversions and a higher value of each sale. Related products can actually increase conversion by 3% when shown on the product page or checkout page.
Customers enjoy related products because they help them discover what they may need or want. Related products are also helpful for upselling, enticing a customer to swap out the product they are viewing for a more expensive option. You’ll benefit from related product promotions as they increase per-customer sales, boost profit, and offset shipping fees.
Trust and Credibility
Judiciously use trust and credibility symbols to lower buyer anxiety and increase conversions
Immediately building trust is essential to eCommerce sales. A recent survey found that customers terminate close to 70% of online sales due to lack of trust.
Web Shop Manager’s expert eCommerce team will work with you to promote the right trust elements, focusing on visibility, placement, and frequency. Make sure your customers feel comfortable buying from your store.
Provide Fitment Options
Personalize your products and ensure correct fitment to boost conversion
Web Shop Manager gives you the ability to make a wide variety of product fitment and personalization options accessible to site visitors that will encourage them to complete their order, thereby lowering your return rate. Correct fitment, such as by vehicle type or shoe size, increases buyer confidence as well as your conversion rate.
You can provide not only basic options like size, color, and type, but also more unique personalization options, such as engraving, custom images, gift wrapping, or in-store installation. You are able to provide services and customizations that are typically only available in a brick & mortar location.
Custom Product Descriptions
Develop rich, compelling, and unique product description to increase traffic and conversions
From the Web Shop Manager platform add informative and persuasive product descriptions, giving your customers the information they need to make an informed purchase. Unique product descriptions and quality content will also increase your product’s SEO reach, helping your eCommerce success by getting your products in front of many more potential buyers.
When writing your product descriptions, think like your customer — identify the things that would help them buy the product. Pack your descriptions with useful information that is engaging and helpful. For key features, use a bulleted list to call attention to your product’s biggest selling points. Add details to your descriptions that show how products compare to similar offerings.
Coupons & Specials
Wisely use coupons and offers to brand your business, promote specialty product, and increase online revenue
Coupons are a highly effective tool for increasing conversions, especially when targeting a specific type of buyer.
Use Web Shop Manager’s rotating banners, coupon page, sidebar call outs, and product pages to strategically highlight coupons, sales and promotions. Coupon codes are not only valuable for increasing conversions; they also help you measure the effectiveness of your marketing campaigns.Learn More
Mobile Optimized Design
Create a shopping experience that fits any screen
By the end of 2013, there will be more mobile devices on Earth than people (Cisco, 2013) while ComScore reports that 4 out of 5 consumers use smartphones to shop.
With Mobile Optimized Design, your website’s layout, images, and navigation become flexible and fluid, correctly resizing to the size of any device screen automatically for an optimal shopping experience.
Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry’s best practice!
Try this now by simply resizing your screen!Learn More
View product details on a category page without a disruptive page refresh
Increase conversion by decreasing the time it takes buyers to add products to their cart on your store.
By utilizing Web Shop Manager’s quick view feature, reduce time and clicks it takes shoppers to initiate their orders by enabling visitors to view product details — on a category page, a cart, or any other page — without a page refresh. The product details are launched in a pop-up window which provides essential information about your product along with an “add to cart” button.Learn More
Intuitive Product Search
Maximize user experience, flexibility, and conversion with industry leading automotive features
The biggest reason potential buyers leave your site isn’t price, it's because they can’t find what they are looking for. Make sure products on your website can be found quickly and easily.
With Web Shop Manager, make your search and product lookup fast and intuitive. The following options will aid your customer in finding products quickly and effectively:Advanced Guided Search Year-Make-Model Lookup