WCFab Case Study: +14.4% Conversion Rate and $410K Projected Annual Revenue
WCFab came to Web Shop Manager with a clear mission: elevate their eCommerce experience and deliver high-performance diesel parts directly to consumers.
About WCFab
WCFab came to Web Shop Manager with a clear mission: elevate their eCommerce experience and deliver high-performance diesel parts directly to consumers. Known for their engineering excellence and custom fabrication, WCFab needed a site that matched their brand’s reputation—complete with a streamlined B2B dealer portal and a full redesign to support growth and conversion in their diesel truck parts eCommerce channel.
WCFab Success Story
Despite WCFab’s strong brand and loyal customer base, their legacy site introduced friction at critical points in the purchase journey. The cart was embedded in a cluttered layout with competing links and unclear payment options. Checkout fields were dense and poorly optimized for mobile, leading to drop-offs and abandoned carts. Customers struggled to complete purchases efficiently, especially on smaller screens.
-
WCFab aimed to strengthen their direct-to-consumer diesel truck parts eCommerce channel and increase conversion rates across mobile and desktop. 01
-
WCFab required a B2B dealer portal with intuitive search and account workflows to support their growing partner network. 02
-
WCFab sought a full site redesign to reflect their fabrication expertise, reduce checkout friction, and deliver a fast, mobile-first experience with mobile checkout optimization. 03
How Web Shop Manager worked?
Site Audit & Discovery
Web Shop Manager audited WCFab’s site to identify checkout friction and mobile usability issues.
A/B Testing & Validation
We ran an A/B test to validate redesign improvements with statistical confidence.
Redesign Launch & Optimization
The winning variation was launched site-wide, delivering faster checkout and higher conversion across devices.
Solutions Offered
- Mobile-Optimized Design & UX EnhancementsThe redesign prioritized mobile performance with fast-loading buttons, clean typography, and simplified navigation. Customers could quickly locate high-performance diesel parts and accessories without excessive scrolling or confusion.
- Data-Driven Checkout OptimizationThe checkout flow was rebuilt to minimize friction: fewer fields, clearer labels, and a distraction-free layout. Payment options were consolidated and visually prioritized to guide users through completion with mobile checkout optimization in mind.
- Dealer Portal & Secure InfrastructureA searchable B2B dealer portal and streamlined account management tools empowered partners to manage listings and orders with ease. Layered authentication and fraud protection ensured secure transactions and safeguarded customer data.
Definitive Results
Wehrli Custom Fabrication reported increased sales, as well as better product awareness and recognition. The site design was drastically improved which added credibility to their product and sales efforts. The checkout process was notably faster, with fewer empty carts and lost sales. The CMS was easier to add products and accessories, thus saving learning curve time and man hours. Overall Wehrli Custom Fabrication has been very satisfied and pleased with how the redesign and launch went.
The Impact of Web Shop Manager Work
+14.4%
Conversion Rate (CVR)
+14.9%
Revenue per Visitor (RPV)
+65
Additional Orders (5-week test):
$41,193.00
Incremental Revenue
$410,000
Projected Annual Revenue Impact (excluding seasonality)
Ready To Grow Your Business?
Ready to elevate your online presence? Contact Web Shop Manager for expert solutions tailored to your
needs. Let’s build something amazing together.