TRex Grilles Site Redesign: Automotive eCommerce - Web Shop Manager

TRex Grilles: Custom Automotive ECommerce & B2B Dealer Portal

TRex Grilles came to Web Shop Manager looking for help to up their eCommerce game and web presence along with providing their products directly to consumers.

TRex Grilles Logo

About TRex Grilles

TRex Grilles came to Web Shop Manager seeking to elevate their eCommerce strategy and online visibility for their line of custom automotive grilles and truck grille accessories. To support direct-to-consumer sales and B2B growth, they needed a robust dealer portal featuring a B2B dealer locator map and a complete site revamp built on mobile-first design principles.

TRex Grilles Success Story

The team at Web Shop gathered with members from TRex Grilles to assess needs, goals, and opportunities.

The Web Shop Manager team went into action, outlining a plan and calendar to build the new site.

  • TRex needed to improve their eCommerce presence and increase traffic to offer their products directly to consumers.
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  • TRex required a dealer portal and world-class customer support to enhance their business operations.
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  • TRex sought a complete site redesign to meet their evolving needs and provide a better user experience.
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TRex Grilles custom truck grilles eCommerce website design

Awesome Design & Great Functionality

The overall design was built for mobile and tablet functionality with all buttons, fonts, and critical elements loading quickly. The navigation was streamlined so that customers could quickly find the products that matched their vehicles without having to scroll through tons of pages.

  • Data Solutions and Performance The development team focused on providing data backend support for security and performance.
  • Dealer Portal Search Map Visitors and customers would be able to find dealers quickly through the dealer locator.
  • Automotive eCommerce that is Safe and Secure Creating an account was quick and simple for customers blocking malicious attacks.

Definitive Results

TRex Grilles reported increased sales, as well as better product awareness and recognition. The site design was drastically improved which added credibility to their product and sales efforts. The checkout process was notably faster, with fewer empty carts and lost sales. The CMS was easier to add products and accessories, thus saving learning curve time and man hours.

Overall TRex Grilles has been very satisfied and pleased with how the redesign and launch went.

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What our client said about us

"We started 2015 with our first website with Webshop Manager, TRex Grilles, and it was such a success that every time we launch a new sister company under our blanket company we always go to web shop for all of our sites" - Matt Bernal, Nov, 2019

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