LazerStar Success Story: eCommerce Redesign & Increased Sales

After moving to Web Shop Manager, LazerStar reports a better checkout
process, improved design, and increased sales

About LazerStar

LAZERSTAR makes it easier to turn your truck into the ultimate tool for work, play, and adventure. Since our beginnings, we’ve been designing innovative solutions that simplify how you access and use your truck bed space. Say goodbye to awkward reaches and wasted time—our products are built to bring everything you need right within your grasp. From tools and gear to equipment and supplies, LAZERSTAR is here to help you maximize convenience, save effort, and make every moment more efficient. Designed with reliability in mind, LAZERSTAR is your partner for getting the most out of your truck—every day, everywhere.

LazerStar Success Story

LazerStar came to Web Shop Manager looking for help to up their eCommerce game and web presence along with providing their products directly to consumers. They needed a dealer portal so their customers could find their product and they knew they were going to have to do a complete site revamp.

LazerStar needed to improve their eCommerce presence and increase traffic to offer their products directly to consumers.
01
LazerStar required a dealer portal and world-class customer support to enhance their business operations.
02
LazerStar sought a complete site redesign to meet their evolving needs and provide a better user experience.
03

How Web Shop Manager worked?

Gathering Data

The team at Web Shop gathered with members from LazerStar to assess needs, goals, and opportunities.

Planning & Execution

The Web Shop Manager team went into action with an outlined plan and calendar to build the new site.

Success Achieved

The site launched on-time and on-budget creating a sustained boost in traffic, sales, and market presence.

LazerStar Lights eCommerce website landing page

Awesome Design & Great Functionality

The overall design was built for mobile and tablet functionality with all buttons, fonts, and critical elements loading quickly. The navigation was streamlined so that customers could quickly find the products that matched their vehicles without having to scroll through tons of pages.

Data Solutions and Performance The development team focused on providing data backend support for security and performance.
Dealer Portal Search Map Visitors and customers would be able to find dealers quickly through the dealer locator.
Automotive eCommerce that is Safe and Secure Creating an account was quick and simple for customers blocking malicious attacks.

Definitive Results

LazerStar reported increased sales, as well as better product awareness and recognition. The site design was drastically improved which added credibility to their product and sales efforts. The checkout process was notably faster, with fewer empty carts and lost sales. The CMS was easier to add products and accessories, thus saving learning curve time and man hours.

Overall LazerStar has been very satisfied and pleased with how the redesign and launch went.