Fuel Moto: 18% Increase in Organic Traffic & Full Platform Migration
Fuel Moto came to Web Shop Manager looking for help to up their eCommerce game and web presence along with providing their products directly to consumers.
About Fuelmoto
Fuelmoto came to Web Shop Manager looking for help to up their eCommerce game and web presence along with providing their products directly to consumers. They needed a dealer portal so their customers could find their product and they knew they were going to have to do a complete site revamp.
Fuelmoto Success Story
Fuel Moto’s strong brand hid checkout friction that hurt conversions: the cart sat inside a busy store with distracting links, payment options were scattered and unclear, and the checkout form used small, cramped fields and too many labels, making the flow feel long and cumbersome - especially on mobile.
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Fuel Moto needed to strengthen their eCommerce presence and drive more traffic to sell motorcycle performance parts and tuning services directly to consumers. 01
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Fuel Moto required a B2B dealer portal and world-class customer support to streamline partnerships and improve post-sale service. 02
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Fuel Moto sought a full site redesign and platform migration to reflect their R&D expertise, simplify purchase flows, and deliver a superior mobile-first user experience. 03
How Web Shop Manager worked?
Gathering Data
Web Shop Manager met Fuel Moto, reviewed analytics and product data, and identified checkout and UX bottlenecks.
Planning & Execution
A phased plan delivered designs, a mobile-first checkout prototype, and iterative development with A/B testing readiness.
Success Achieved
Site, checkout, and dealer portal launched on time and budget, increasing traffic, conversions, and AOV.
Solutions Offered
Awesome design and great functionality: The overall design focused on mobile device functionality with fast-loading buttons, clear fonts, and prominent elements, plus streamlined navigation allowing customers to quickly find motorcycle performance parts and tuning services without excessive scrolling.
- Data Solutions and Performance Awesome design and great functionality: The overall design focused on mobile device functionality with fast-loading buttons, clear fonts, and prominent elements, plus streamlined navigation allowing customers to quickly find parts and tuning services for their motorcycles without excessive scrolling.
- Dealer Portal Search Map A searchable dealer locator and simple dealer account workflows let visitors and partners find nearby dealers quickly and manage listings and orders with ease.
- Automotive eCommerce that is Safe and Secure Account creation was made fast and friction-minimized while layered authentication and fraud protections helped block malicious activity and keep customer data secure.
Definitive Results
Fuel Moto reported a sustained uplift in checkout performance with overall conversion rate up +14.5% and average order value up +17.4%, credit card purchases showing +11.2% CVR and +19.6% AOV, and revenue per user rising from $507.20 to $550. The 10-day test generated approximately $32,000 in incremental revenue, projecting to $1,170,000+ annually if sustained. The simplified checkout reduced friction and abandoned carts while increasing order size, leaving Fuel Moto highly satisfied with measurable business impact.
The Impact of Web Shop Manager Work
+14.5%
Conversion Rate
(Overall)
+7.4%
Average Order Value
(Overall)
+11.2%
Conversion Rate
(Credit Card Purchases)
+19.6%
Average Order Value
(Credit Card Purchases)
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