Hi, I'm
Dana Nevins
Founder & CEO of Web Shop Manager
Web Shop Manager was born in a driveway during a 1970 Ford Bronco restoration, where trading parts with Jeff’s Bronco Graveyard sparked a vision for user-friendly eCommerce technology. Leveraging 25 years of industry experience, we have evolved into a global leader that helps over a thousand businesses turn complex, high-volume product data into a sustainable competitive advantage for the automotive aftermarket.
Official SEMA Exhibitor
Best Place to Work
$1 Billion in Transactions
3x Gold W3 Award Winner
Inc. 5000 Ranked
Web Shop Manager V6.0: Everything You Need to Know
Web Shop Manager - Web Shop Manager 6.0After years of planning and web development it's finally here. If you are currently using V5.0 please contact us to coordinate your upgrade to Web Shop Manager...
The Definitive Guide to Automotive Aftermarket E-Commerce: 2026 SEMA Trends & Outlook
SEMA Market Report SummaryThe definitive 2026 Automotive E-Commerce Outlook is here. The U.S. automotive specialty-equipment market is poised to return to pre-pandemic growth, offering a multi-billion dollar opportunity for online retailers. Drawing directly from...
Utilizing SEO Part 2: Search Engine Optimization How-To Guide
Search Engine Optimization How To | Web Shop ManagerLast week we covered basic definitions that you will encounter often in the world of SEO. Now that we have a basic understanding about search engine...
Utilizing SEO: Definitions and Fundamentals of Search Engine Optimization (Part 1)
SEO Definitions | Web Shop ManagerSEO Definitions: Meta Information & KeywordsWhen planning to do SEO (Search Engine Optimization) for your site, it is important to note that there are some basic SEO techniques to...
đź’¸ Stop the Bleeding: The Hidden Costs That Murder Your Fitment ROI
đź’¸ Stop the Bleeding: The Hidden Costs That Murder Your Fitment ROIPrimary Keyword Focus: Fitment Data Management & Fitment ROIThe difference between a mid-market manufacturer that thrives and one that stalls often comes down...
10 Proven Ways to Validate Your Ecommerce Niche Site
Validate the HTML of your ECommerce Website to Grow SalesAfter you’ve overcome the hurdles of picking a profitable niche, designing your store with a turnkey ecommerce platform, and making smart product selections, you’re finally ready...
Open Source vs. SaaS: Which is the Best Choice for Your Business?
So you’ve found yourself comparing eCommerce platforms for your automotive aftermarket business. It’s likely you know who the big platforms are and have read through countless lines of jargon but are still left...
How to Drive Customers to Your E-commerce Site: Part 4 of a Successful Business Guide
How to Build a Successful eCommerce Business: Part 4 Drive Customers to Your Site Customer Engagement Your site is now live and working, but now you need visitors. Though marketing your site might feel...
Invest in Design and Performance: Part 3 of Building a Successful Ecommerce Business
How to Build a Successful eCommerce Business: Part 3 Invest in Design and PerformanceMobile Design FirstNow that you have your eCommerce platform and a solid understanding of your target audience and market position, it’s...
Vetted Insights for the Aftermarket
Watch Dana Nevins share high-velocity ecommerce strategies and digital transformation roadmaps delivered at the industry's most prestigious events.
SEMA Show Keynote:
Adapt your commerce strategy to stay ahead of rapid automotive market shifts.
AutoCommerce by ChannelAdvisor
Master multi-channel tactics to drive high-velocity sales across global marketplaces.
Heavy Duty Aftermarket Week
Also featured in SEMA News, Internet Retailer, Website Magazine, Diesel Army, Offroad Xtreme.
Elevate Your Business with Our Guide
The Aftermarket Growth Blueprint
Don't just follow the trend—lead it. The automotive Ecommerce market is surging, but are you capturing your share? Get exclusive, advanced tips, and data-backed tactics used by top-performing brands. Learn the exact steps to accelerate your brand value and secure record-setting sales.
Download Blueprint for FreeThe High-Velocity Ecommerce Roadmap
Stop guessing! Download the definitive roadmap to dominate the automotive parts market. We break down the 'crawl-walk-run' strategy and reveal the 4 biggest Ecommerce myths that are costing you sales.
Download the Roadmap for Free
Ready To Grow Your Business?
Ready to elevate your online presence? Contact Web Shop Manager for expert solutions tailored to your
needs. Let’s build something amazing together.


