Automotive eCommerce Insights & Digital Strategy Blog
Welcome to the Web Shop Manager blog, your resource for mastering automotive eCommerce. Here, we provide expert strategies on topics ranging from Year Make Model (YMM) fitment search to maximizing sales with tools like Parts Logic and navigating the ACES and PIES data standards.
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Web Shop Manager Statement Regarding Coronavirus (COVID-19)
Web Shop Manager Statement Regarding Coronavirus (COVID-19) Out of an abundance of caution and consideration for the health and safety of our customers and employees, Web Shop Manager would like to be completely transparent
2016 East Coast Diesel Nationals: Highlights, Results, and Photos
Diesel Domination ~ 2016 East Coast Diesel Nationals - Catawissa, PennsylvaniaThe Web Shop Manager team is heading to the east coast!Web Shop Manager's CEO and E-Commerce thought leader, Dana Nevins, is going to Catawissa,...
Brick and Mortar Retail Isn’t Dead: Here’s Why It Still Matters for SEO
Brick & Mortar Retail Isn’t Dead - Here’s Why.When discussing retail models, Ecommerce and Brick & Mortar are usually pitted against each other. For several good reasons, Ecommerce tends to come out on top.But...
How to Drive Customers to Your E-commerce Site: Part 4 of a Successful Business Guide
How to Build a Successful eCommerce Business: Part 4 Drive Customers to Your Site How to Build a Successful eCommerce Business: Part 4 Drive Customers to Your Site Customer Engagement Your site is...
Part 4: How to Build an Effective E-commerce Category Tree for SEO Success
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Winning Gold at the 2016 MUSE Creative Awards: Our Award-Winning Work
Web Shop Manager receives four Gold Muse Creative Awards for website redesignIn June 2016, the results of the Muse Creative Awards were released to great praise. Web Shop Manager was recognized for their work...
3 Proven Ways to Optimize Your E-commerce Checkout Process for Conversions
Optimize eCommerce Checkout Process for Happy CustomersThe eCommerce checkout process implemented in your eCommerce website plays a vital role in how successful the site will be, and how many conversions it will generate. Often times, however, it doesn’t...
4 Tips for Revamping Your Ecommerce Website: The Complete Guide
Web Shop Manager - Updating Your eCommerce WebsiteIf you're looking to improve your current eCommerce website, it's important that you take time to figure out exactly what needs tobe changed and how these changes can...
5 Must-Act-On Digital Marketing Trends for 2024 SEO Success
Web Shop Manager - Digital Marketing Trends You Should Act OnWebsite marketing is all about using the broad fundamentals of traditional marketing strategies -- engagement, interpretation, and adaptation. Web analytics tools have made it easier to gather...
5 Important Questions to Ask Before Starting an Ecommerce Blog
Web Shop Manager - 5 Blogging For eCommerce Questions To AskBlogging for eCommerce provides an incredibly effective, online extension of your brand. Blogs can also increase online sales, aid in customer service,grow brand recognition, and develop...
5 Reasons Why Alternatives to eBay Can Help You Sell More Products
Web Shop Manager - Alternatives To EbayeBay remains one of the most popular ways to sell products on the web. Many online businesses began as eBay ventures, growing over time into successful full service eCommerce...
5 Essential Tips for Effective Ecommerce Blogging and Content Development
Web Shop Manager - 5 Tips For eCommerce BloggingOne of the most common pitfalls of blogging for eCommerce businesses is sheer blandness. Many blogs become dumping grounds for press releases, reports, and minor bits of news...
5 Essential Tips for SEO-Optimized E-commerce Product Images
Increase sales with clear eCommerce Product ImagesThe imagery on an eCommerce website is extremely important to the amount of success, and conversions, that site will generate. The customer does not have a tangible product...
April 2017 Happenings at Web Shop Manager: What You Missed
April Newsletter of events, new website releases, and product enhancementsWe've hit our stride and have been very busy with some awesome new builds, events, and improvements to the platform. In this issue:HDAW/HDAD Recap [VIDEO]April 2017 New...
How to Build a Successful Ecommerce Business: Part 1 – Establish Your Strategy for Growth
How to Build a Successful eCommerce Business: Part 1 Establish Your StrategyWho This Article Series is Ideal ForYou want to sell aftermarket parts without the overhead of a brick and mortar store or perhaps...
How to Build a Successful Ecommerce Business: Choose the Right Platform
How to Build a Successful eCommerce Business: Part 2 Choose an eCommerce PlatformChoose the Right PlatformStarting an eCommerce business is more than just building a website and launching it. It requires ongoing maintenance and...
Invest in Design and Performance: Part 3 of Building a Successful Ecommerce Business
How to Build a Successful eCommerce Business: Part 3 Invest in Design and PerformanceMobile Design FirstNow that you have your eCommerce platform and a solid understanding of your target audience and market position, it’s...
Open Source vs. SaaS: Which is the Best Choice for Your Business?
So you’ve found yourself comparing eCommerce platforms for your automotive aftermarket business. It’s likely you know who the big platforms are and have read through countless lines of jargon but are still left...
Part 3: How to Build a Category Tree for Your Webshop (SEO Best Practices)
How to increase performance with ecommerce category treesLet’s build the tree! (Action Steps)How to build a high performance Ecommerce category tree (for faster and more frequent purchase decisions) - Part 3/4: Action time! Let’s...
SEMA Market Report Summary: Key Takeaways and Insights for the Aftermarket Industry
SEMA Market Report Summary SEMA 2020 Market Report in 15 minutes (as it relates to automotive eCommerce) The 90 page report was packed to the brim with incredible insights but we realize given the...
Web Shop Manager Statement on Coronavirus (COVID-19): What You Need to Know
Web Shop Manager Statement Regarding Coronavirus (COVID-19)Web Shop Manager Statement Regarding Coronavirus (COVID-19) Out of an abundance of caution and consideration for the health and safety of our customers and employees, Web Shop Manager would like to be...
Web Shop Manager at the 2017 Ultimate Callout Challenge: SEO Tips and Tricks
Web Shop Manager will attend the 2017 Ultimate Callout ChallengeAfter having amazing success in 2016 with the first ever Ultimate Callout Challenge, the event is back. The 2017 Ultimate Callout Challenge will be hosted at...
Best Website Designs and Why They Matter for SEO
eCommerce Websites Increase Sales and Customer AcquisitionWe've been hard at work perfecting the ecommerce user and interface experiences. We would like to congratulate and welcome our newest clients on the successful launch of their websites...
March 2017 Web Shop Manager Talks: Muse Awards, Upcoming Events, and New Website Features
March 2017 Web Shop Manager talks Muse Awards, upcoming events, and new website features.2017 started off with a bang and March has been no exception. We've got new site releases, upcoming events we'll be...
Automotive Internet Marketing: Your Guide to Boosting Auto Sales
Automotive Internet Marketing: Method SurveyAlthough it is often alluded to here at Web Shop Manager, the automotive ecommerce market is at present in the midst of substantial growth. This market alone already accounts for over 10%...
Automotive Keyword Research: A Complete Guide to Dominating Search Results
Automotive Keywords Research Tips and TricksIf SEO is an art, keyword search are the paint strokes. It is often the choice of keywords which makes the difference between an effective or ineffective SEO strategy....
Top Automotive Marketing Agencies to Drive Your Dealership’s Success
Automotive Marketing Online Agencies - Digital Marketing and AdvertisingFor any of you who may have come across the much celebrated TV series Mad Men, the days of suave smoking, cocktail drinking advertising executives are...
Best eCommerce Platform for SEO: Top Choices & Optimization Tips
Best SEO Friendly eCommerce PlatformOne of the main considerations to take into account when choosing your automotive Ecommerce platform is how much importance is given to SEO. Needless to say all Ecommerce platforms worth their salt...
7 Essential Strategies to Create Brand Awareness That Drives Growth
6 Ways to Create Brand Awareness Before You Launch Your SiteIf you're just getting started designing that e-commerce store or attracting online customers for your brick and mortar business, you might feel a little...
Ecommerce Email Marketing Funnel: Strategy and Best Practices
The 3 Stages of an Ecommerce Email Marketing Funnel: Your Strategic Road MapWhen you approach your email marketing campaign with actionable steps that serve the purpose of building a relationship with your ideal customer,...
February 2017’s Hottest E-Commerce Web Designs: A Must-See Showcase
February 2017 Web Shop Manager New eCommerce Website DesignsYou've heard the saying that "first impressions are everything" and "a picture is worth a thousand words". What does your website tell your customers?What are your competitors...
How to Create Sales Content That Pays Off Big Time: Your Guide to High-Converting Copy
Content Creation : Sales Copy that Pays Big DividendsIf you have an online business, then there’s no doubt that you’ve created sales content with the intention to engage, enlighten, and convert (and keep) customers.And...
How to Generate Sales on LinkedIn: 7 Proven SEO-Optimized Strategies
How to Generate Sales on LinkedInWith millions of members on LinkedIn, it’s surprising that more e-commerce businesses aren’t creating marketing plans to reach these potential customers. Many don’t because they see it as a place that...
How to Use Interested Customer Emails for Strategic E-commerce Email Marketing
Strategic Ecommerce Email Marketing : Interested Customer EmailsWe touched on the email marketing funnel stage one in the previous article. Now it’s time to roll up our sleeves again and get to work.(If you...
How to Win Back Lapsed Customers with Effective Email Strategies (SEO Optimized)
Strategic Ecommerce Email Marketing Funnel Stage 3: Lapsed Customer EmailsSo far we’ve discussed the two email marketing funnel stages: Interested and engaged.In ‘interested’, we’ve got the attention of a potential customer, and they've signed...
Strategic E-commerce Email Marketing: Engaged Customer Funnel Stage 2
Engaged Customer Emails : Strategic Ecommerce Email Marketing Funnel Stage 2:Often acquiring new customers can be harder than simply retaining customers you already have. In fact, it costs much more to sell something to...
10 Proven Ways to Validate Your Ecommerce Niche Site
Validate the HTML of your ECommerce Website to Grow SalesAfter you’ve overcome the hurdles of picking a profitable niche, designing your store with a turnkey ecommerce platform, and making smart product selections, you’re finally ready...
2016 Automotive Advertising Guide: Strategies for Success
2016 Automotive Advertising and Digital Marketing TipsOnce you’ve applied the big data applications and practices we’ve broken down in this series, then you’ll be ready to push your marketing efforts further than ever before....
8 Site Search and Niche Navigation Strategies for Better SEO
E-commerce Site Search & Product Navigation for Online Shopping CartsYou can spend countless hours doing research on a profitable ecommerce niche like auto and pay meticulous attention to the products that you fill your e-commerce store...
April Newsletter: BAK Industries Redesign and Webby Award Nominee
2016 Webby Award for Web Design NomineeBAK Industries, a new look & experience for 2016A Big Thanks to BAK Industries for building their 3rd generation website with Web Shop Manager. Each version on which we have collaborated...
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Are Fake Social Media Followers Hurting Your Sales?Almost all online businesses will suffer from fake social media followers regardless if they invest in legit ads that provide them with likes, or they're trying to...
Are You Targeting the Right Customers? A Simple Guide to Reaching Your Ideal Audience
Market Segmentation Strategies: How to Target Customers and AudiencesAs we’ve discussed before, how profitable the niche you choose is will be crucial to your success. But what's even more important than the niche you...
Creating E-commerce Podcasts: Strategy, Benefits, and Whether It Works for Your Business
Auto Ecommerce Podcast: How to Start an Online StoreThere are a couple of reasons why businesses are on the fence about utilizing podcasts. One, they may not understand how easy they are to create....
Do You Need Live Chat on Your Website? A Guide to Benefits and Implementation
Live Chat for E-Commerce SitesEvery interaction between you and the customer costs money in some way. Whether it's the length of time customer support has to spend per buyer, or conversions are lost because...
E-Business Security: The Importance of SSL for Auto Parts Data in Ecommerce
e-Business Security in eCommerce SSL for Auto Parts DataWhat Is Auto Part Data Security and Why You Need ItWhen you think of online security, you might think about spammers, hackers, personal information being exposed,...
Ecommerce Analytics: A Guide to Complex Product Data Sources
eCommerce Analytics: Complex Product Data Sources OnlineData has been helping businesses for decades. It touches all aspects of the e-commerce analytics world whether you’re looking for information to support your SEO efforts, you need...
Ecommerce Data-Driven Decision Making: Your Simple Guide to Better Sales
eCommerce Data Driven Decision Making with Google AnalyticsIn this series about Big Data, we've touched on many different aspects of complex information and how its applications affect e-commerce stores. So far we've found the...
Ecommerce Data Standards and Requirements: A Complete Guide
Data Standards and Business Requirements for eCommerceThe Importance of Using Expert Data StandardsThere are hundreds of millions of vehicles on the road today, and it doesn't matter what corner of the automotive industry your e-commerce...
Ecommerce Inventory Management: The Ultimate Guide to Optimization and Efficiency
eCommerce Inventory Management: Too Many Products?Are You Taking On Too Many Products? ?It’s easy to get ahead of yourself and load an e-commerce shop down with as many items from your niche as possible....
Ecommerce Mistakes and Solutions: How to Fix Common Errors for Business Growth
eCommerce Mistakes with the Best Business Solutions for SitesIn the e-commerce business, you’re going to make mistakes – it’s just a fact of life. However, if you make those mistakes when choosing a niche,...
Multitasking vs. Single-Tasking: Which Strategy Boosts Your Sales More?
What Gains More E-Commerce Sales? Multi-tasking or Single-tasking?When it comes to growing sales we all know that the goal is to be as productive as possible. And many ecommerce professional consultants turn to multi-tasking to ensure...
Web Design Strategies to Increase Sales: The Ultimate Guide
Build More Sales With These Eye-catching Web Design StrategiesThe first web design you create (or invest in) will not be the final design of your website. Over time, part of your turnkey online business will cultivate...
2 Proven Management Strategies to Gain More Customers
E-Commerce Management: Online Marketing StrategiesManaging an E-commerce website is no easy feat, and with it comes an abundance of trial and error.And sometimes when we go searching for management strategies we're bombarded by long lists of...
Step-by-Step Guide to Writing the Perfect Email: Maximize E-commerce Email Marketing ROI
Step-by-Step Guide to Writing the Perfect Email to Maximize E-commerce Email Marketing ROIIf you’ve heard that email marketing is dead – think again. The first article in the series showed you just how effective...
Profitability Index Formula for eCommerce: Calculate & Maximize Your ROI
eCommerce Calculator & Site Profitability Index FormulaThere are many profitable niches out there just waiting to be uncovered. However, once you find a niche that looks promising, there are a few questions you need...
Optimizing Your Images for Retina Screens: An SEO Guide
Optimizing Your Images For Retina Screen ResolutionIf you've noticed how incredibly clear images have become over the last few years on smartphones, tablets, and monitors, then you can thank a little something called Retina...
March Newsletter: Your Hollywood eCommerce Blockbuster
Best eCommerce Database Website 2016: Cinema VehiclesCinema Vehicles, welcome to Web Shop ManagerPlease join us in welcoming Cinema Vehicles, America's largest full service picture car company to the Web Shop Manager automotive platform. Form meets function...
Managing Data: Are You Using the Right Tools? 7 Essential Tips for Maximum Efficiency
Managing E-commerce data: Are You Using the Right Tools?While managing data might not be your favorite task on the to-do list, it's one of the most critical when you want to run a successful...
Improve Ecommerce Product Data Accessibility for Customers: An SEO Guide
Best SEO eCommerce Product Data and Description for your CustomersIf you own an e-commerce store, you’ve probably noticed that the competition is pretty tight these days. Owners have captured some impressive data for marketing...
IRCE Exhibition Chicago 2016: Key Takeaways and Highlights
2016 IRCE -Chicago- Internet Retailer Conference & Exhibition - June 7-10Web Shop Manager CEO, Dana Nevins, and Senior Account Executive, Jordan Masciorini, will be attending the 2016 IRCE tradeshow in Chicago from June 7th...
Is Your Content Working For You? How to Audit and Improve Your Results
Improve Conversion Rate Optimization for eCommerce ContentImprove the Conversion Rate of your eCommerce ContentContent plays a big role in your e-commerce conversion rate. It’s like the dude’s rug in the movie The Big Lebowski...
How to Identify Challenges Within Your Niche for Business Success
Fixing Challenges, Problems and Issues with e-Commerce SitesFixing Challenges, Problems and Issues with e-Commerce SitesOnce you’ve narrowed down your niche selection to a few of the most promising themes, you can begin to dig...
10 Reasons Your eCommerce Website Needs Responsive Design for SEO Success
Web Shop Manager - Responsive eCommerce Website DesignStudies indicate that more and more people will be accessing the web through their smart phones and tablets than through their desktops or laptops. Given this trend,...
10 Steps to Increase Sales Conversion on Your Ecommerce Website
Increase Sales Conversions - Complex e-Commerce SitesConverting website traffic into paying customers is the main goal of any ecommerce website. The conversion rate is calculated as the percentage of visitors that become customers (number...
10 Steps to Perfect Product Merchandising in E-Commerce (SEO Guide)
eCommerce Product Merchandising in 10 Perfect StepsProduct merchandising for e-Commerce is as, or possibly more, important than brick and mortar merchandising. Not only must you display your products in a clean, clear image, it...
5 Ways to Increase Social Media Presence for Your Automotive Ecommerce Site
Increase Social Media Presence | Web Shop Manager1) The more people you get talking about your product or brand, the higher your conversion rate.First you need to decide exactly what conversion means to you...
7 Tips for Creating an Ecommerce Website That Earns Loyal Customers
Building an eCommerce Website that Earns Loyal CustomersIf you're running an eCommerce business, your long term success relies on building brand loyalty and a solid customer base. These are the people who will keep...
A Look at Ecommerce Statistics: Trends and Data You Need to Know
Web Shop Manager - eCommerce StatisticsUtilize the Growth of eCommerce and Start Selling Online!Often research is not meant to necessarily inform us. Rarely do we come across research where there isn’t a moment of...
Blogging for Leads and E-commerce Success: Your Ultimate Guide
Blogging For eCommerce Established Your Authority and DominanceSimply creating a website that is designed to generate conversions is not enough to make your business thrive in the way you want. Ecommerce blogging is great...
How to Create Winning Marketing Videos for Your Website Strategy (SEO Tips)
Web Shop Manager - Creating Marketing VideosIf you want to get your business noticed, creating marketing videos and incorporating them into your website marketing strategy can be a worthwhile endeavor. Not only do great marketing videos...
Develop a Winning Coupon Strategy: Essential Tips for Success
Web shop Manager - eCommerce Coupon StrategyConsumers on the huntAs the technological age has allowed the consumer to become better informed about products prior to purchase, it has also afforded them the opportunity to...
Ecommerce Conversion Rate Optimization Series: 10 Site-Wide Conversion Boosters
How to increase your eCommerce conversion rate part 1 (site wide)Beginning our blog series on conversion boosters, we’re going to start by talking about tactics that work site-wide.Each conversion booster alone has been shown...
Ecommerce Conversion Rate Optimization: 7 Home Page Boosters for Higher Sales
How to increase eCommerce home page optimization with guaranteed conversion boostersThe home page of your ecommerce store is huge for conversions, so optimizing it right should be a top priority for you. Customers expect...
12 Proven Product Page Conversion Boosters for Ecommerce Optimization
Get better product page conversions with eCommerce product page conversion boostersIf you’ve been following the ecommerce conversion optimization series, then you should already have your site-wide optimizations in place, and your home page should...
Ecommerce CRO Series Part 5: Category & Section Page Conversion Boosters
5 Ways to Increase Your Ecommerce Conversion Rates on Your Category PagesNow that you have your product pages optimized for conversion, we’re going to take a step back and optimize your category or ‘section’ pages.In...
6 Proven Checkout & Shopping Cart Conversion Boosters for eCommerce
eCommerce Conversion Funnels : Reduce Shopping Cart AbandonmentIn eCommerce, conversion is one of the most important aspects of your online game once you have your traffic in place.This blog is the final part in...
Ecommerce Shopping Cart: Essential Features like Quick View & Add to Cart
Best Automotive eCommerce Shopping Cart for ConversionsOne of the main goals of an ecommerce site is to decrease the time it takes consumers to add products to their cart. By utilizing a "quick view" feature, a site can...
Evaluating Pinterest and Web Design: Tips for an SEO-Optimized Strategy
Web Shop Manager - Pinterest Web DesignIt’s no secret that Pinterest has swept through the internet and captivated an impressive number of people in a short amount of time. For the uninitiated; Pinterest is...
Google Analytics Ecommerce Tracking: Traffic, Events, Conversions, and Goals
Web Shop Manager - Google Analytics eCommerce TrackingIf you want to find out how well your eCommerce website is performing, you need to track your numbers. Looking at your search engine rank and your...
How to Put Google Analytics in the Header for Better SEO
Here at Web Design Solutions our primary goal is to help you be successful in your online ventures. Whether this is through industry tips, superior customer service, or quality website management for eCommerce, your satisfaction...
Increase Your eCommerce Sales with Category Trees: 5 Proven SEO Strategies
eCommerce Category Trees - Planning Increases SalesE-commerce Categories are the sections of your website that are broken down into related topics that you can place relevant products into. Think back to the times that...
New Pinterest Business Pages: 5 Key Benefits for Your Website SEO
Web Shop Manager - Pinterest Business PagesPinterest has taken over the world quickly grown into the social media wonder child. If you are still trying to market effectively on Facebook, you have another social network that...
Readers’ Rides: The Ultimate All-in-One Automotive E-commerce CMS Solution
Reader's Rides For Automotive eCommerceWhat is Reader's Rides?Reader's Rides is a comprehensive profile that can be built by registered users of a website, and allows them to keep track of cars they are building...
Readers’ Rides: Buy, Sell, and Show Off Your Automotive Classifieds
Readers Rides: Automotive Classifieds | Web Shop ManagerReaders Rides is an amazing automotive classifieds service that Web Shop Manager has developed and offers to the automotive eCommerce industry. Readers Rides aims to build a...
Responsive Web Design: What It Means for the Future of SEO and User Experience
Web Shop Manager - Responsive Web Design For The FutureDay by day the number of devices and browsers that need to work with your website grows. Responsive website design represents a fundamental shift in...
SEO Tips and Tricks: Part 3 – Leveraging Online Business Directories
Web Shop Manager - SEO Tips & Tricks: Online Business DirectoriesRunning an eCommerce website, or any online presence for that matter, requires quite a bit of attention. Don't make the mistake of thinking that you can...
Social Media Strategy for Your Ecommerce Website: 10 Essential Tips to Drive Sales
Web Shop Manager - Social Media StrategySo we all know that effective use of social media strategy is a great way to make your eCommerce business flourish. But what a lot of people don't know is...
The Importance of an Ecommerce Website Revamp: Your Guide to a Better Online Store
Benefits of a Site Revamp In eCommerceeCommerce and other types of businesses that are focused heavily on the internet and all of its applications are extremely fast moving by nature. Technologies and ideas are...
Why Bandwidth is Critical for Ecommerce Web Design: An SEO Guide
Web Shop Manager - The Importance Of Bandwidth for eCommerceImportance of BandwidthWhether you're in the web hosting business or in the market for a new website, bandwidth is a term that will be thrown around quite...
Optimize Your E-Commerce Store for Mobile: The Essential Guide
The Importance of Optimizing Your E-commerce Store for Mobile DevicesWith the biggest shopping month of the year right around the corner, it’s time to take SEO for your turnkey e-commerce store more seriously. Because optimization is...
How to Use Automotive Classifieds to Build Your Customer Base and Grow Traffic
Automotive Classifieds Grow Your Customer Base | Web Shop ManagerA few weeks ago we wrote about our automotive classifieds service Readers Rides and the benefits it could give your site. This week we will focus on...
Using Google Analytics: Essential Website Metrics (Part 1)
Web Shop Manager - Using Google AnalyticsCreating and maintaining success in eCommerce is very much an ongoing battle. You can’t get everything moving in the right direction and then simply let your well oiled online selling...
Mastering Website Metrics: Essential Google Analytics Tips (Part 2)
Web Shop Manager - Using Google Analytics Part 2Google Analytics Metrics & How You Can Improve Yours!Having a deep understanding of what your Google Analytics account is telling you through all the different data...
Utilizing SEO: Definitions and Fundamentals of Search Engine Optimization (Part 1)
SEO Definitions | Web Shop ManagerOur in-house SEO Specialist, Dustin de Koekkoek, is back to share a valuable new blog series on understanding basic SEO to help your site reach the highest ranks of Google searches! The...
Utilizing SEO Part 3: Creating Unique Content and Optimizing Keyword Density
Creating Unique Content | Web Shop ManagerThe final blog post in our Utilizing SEO series: Creating Unique Content and Ensuring Optimal Keyword DensityThe last two weeks have covered basic SEO definitions and conducting keyword...
Web Shop Manager Named #28 in 100 Fastest-Growing Companies by SDBJ
Web Shop Manager - #28 In 100 Fastest Growing CompaniesWeb Shop Manager, a leading eCommerce solution for the automotive aftermarket and related-industries, captured the 28th spot on the list of the “100 Fastest Growing Private Companies”...
What Google’s “(Not Provided)” Keyword Means for Your Site (SEO Explained)
The looming reality that soon 100% of keywords will be (not provided) in Google Analytics does not change SEO practices of keyword research and content optimization – it only tweaks them slightly. Google has...
Why Your Website Needs Year, Make, and Model Lookup for SEO Success
Web Shop Manager - Year Make Model DatabaseSpeedy, smart, and intuitive search features are critical to the experience your customers have on your website. Searching and finding exactly what they are looking for can...
Wireframes and Sitemaps: What’s the Deal for Web Design SEO?
Website Wireframes & Custom SitemapsThe team at Web Shop Manager firmly believes in the power of planning and strategizing concepts in order to produce a final product of the highest quality. Too often web design companies...
6 Months of Hard Work: Key Improvements and Results Revealed
Web Shop Manager - Best Content Management SystemThe Best Content Management System just got better...Over the last six months Web Shop ManagerTM (WSM) has received some serious improvements. We believe that you will find that our...
ADP and Lightspeed Ecommerce Data Integration: The Ultimate Guide
Web Shop Manager - ADP Lightspeed eCommerce Data IntegrationADP Lightspeed is an Order Inventory management and processing system. Used to take orders and monitor physical inventory. From www.adplightspeed.com “ADP Lightspeed dealer software products help...
Improve Conversions with Ajax One-Step Checkout: Shopping Cart and My Account Views
AJAX One Step Checkout Shopping CartWhen I first heard that Web Shop Manager was upgrading to a one step checkout, adding to an already awesome eCommerce web software, I thought to myself, why? What is a 1...
Building Big Brands: SEO Guide for Small eCommerce Businesses
Web Shop Manager - Building Big BrandsBig brands have major advantages over small businesses when it comes to search engine performance. But small businesses shouldn't feel down or defeated. There are many ways that...
Color Theory in Web Design: The Complete Guide to Choosing the Right Hues
Web Shop Manager - Color Theory In Web DesignIn its entirety, Color Theory is an extremely complicated concept that encompasses many different ideas. Essentially it is a guide to color mixing and the impacts...
Competitive Marketing Analysis: Strategies to Outperform Your Competition
Web Shop Manager - Competitive Marketing AnalysisA competitive marketing analysis plan should be an integral part of your eCommerce business’ strategy. There are many ways to start thinking about a marketing plan however; there...
Content-Driven E-commerce: A Complete Guide to Boosting Online Sales
Publish Search Engine Optimized Content for your Ecommerce SiteLifestyle brands and enthusiasts alike come to us at Web Shop Manager (WSM) because they are passionate about what they do and need a platform to translate that...
Developing an E-commerce Site: List, Organize, and Import Millions of Products
Web Shop Manager - Developing An eCommerce SiteIf you are looking to start developing an eCommerce site and are unsure how or where to get started...you've found your starting point. Web Shop Manager has...
Ecommerce Photo Gallery & Event Calendar: Boost Sales and Engagement
Web Shop Manager - eCommerce Photo GalleryFREE to all Web Shop Manager V3.0 users is a fully featured eCommerce photo gallery with nested albums as well as a basic event calendar to keep your eCommerce site visitors on...
Innovative E-commerce Blog Content Ideas to Boost Engagement and Sales
Web Shop Manager - Developing Innovative ContentBuilding on what we discussed previously in "5 Important Questions to Ask Before Starting an eCommerce Blog" I would like to offer some suggestions for developing news worthy...
How to Turn Site Traffic into Increased Conversion Rates: 7 Proven Strategies
Tips and Tricks for Increased Website Traffic Plus ConversionHaving warm bodies visit your website is one thing, capturing more money is something entirely different. In lasts months blog post we addressed reducing bounce rate...
How to Start a Fashion Website: The Ultimate 7-Step Guide for Beginners
How To Start A Fashion WebsiteInterested in a fashion (or fashion planning) website?There are many reasons why someone may be interested in starting a fashion website, and all reasons are relevant. Since the Internet...
How to Make a Photo Slideshow: A Step-by-Step Guide
Web Shop Manager - How To Make A Photo SlideshowCreating Slideshows EasilyCreating slideshows for your eCommerce site pages or home page is incredibly simple using Web Shop Manager™ (WSM) as your content management system (eCommerce CMS). Photo slideshows...
How to Increase the Number of Repeat Visitors to Your Website
Increasing Web Traffic to your E-Commerce StoreInternet Marketing often focuses on increasing web traffic, and providing enough information to help customers convert (make a purchase), however what many fail to realize is that it...
Looking for Comprehensive, Easy-to-Use Content Management Systems? Look No Further!
Web Shop Manager - Easy To Use Content Management SystemWe may begin to see the sun peaking through the recession clouds, but we are not of its shadow quite yet. However, the quickest companies...
Manufacturer E-commerce for Dealers: Boost Sales & Streamline Operations
Web Shop Manager - Manufacturer eCommerceIn an effort to make Web Shop Manager more Manufacturer friendly we have added the following features to the Dealer package (some are applicable to all packages)...You can now...
Implementing a New Ecommerce Checkout System: Your Guide to Higher Conversions
Web Shop Manager - New eCommerce Checkout SystemThe new eCommerce checkout system for WSM3 is now live! Completely redesigned and enhanced, this new system features a much easier and faster checkout experience for your...
Maximize Sales: How to Use Product Options With Inventory Management
Process for Activating Product Inventory Management System with Option SetsWeb Shop Manager™ (WSM) is introducing a new Product Inventory Management system that works in conjunction with Product Options that our eCommerce clients are already...
10 Fast Ways to Reduce Bounce Rate on Your eCommerce Site Pages
Web Shop Manager - Reduce Bounce Rate With Valuable ContentHow do I Measure my Site Pages Effectiveness using the eCommerce Metric, Bounce Rate?With so much emphasis on driving traffic to eCommerce sites, you must also...
Selling Fashion Online: Your Guide to Fashion Ecommerce Success
Web Shop Manager - Selling Fashion OnlineFashion eCommerce is a large and continuously growing market. It is easily accessible for anyone with Internet capabilities. This saves customers time and allows them to find things worldwide...
Simple Content Management System: The Ultimate Guide for Beginners
Simple Content Management System for Product ListingsManaging 10s, 100s, or 1000s of products from one intuitive dashboard has always been what Web Shop Manager™ (WSM) has offered to our clients. From that simple idea, we...
The Changing Face of Automotive Aftermarket Ecommerce in 2024
Web Shop Manager - Automotive Aftermarket eCommerceIn a recent article released by TruckingTimes.com entitled “How Many Exhibitors Does it Take to make a Good SEMA Truck Show?”, David Herrmeyer makes some interesting observations about...
The Ultimate Guide to Website Logo Design Feedback
WebShopManager's Ultimate Website Logo Design FeedbackOur biggest hurdle in meeting customer expectations is understanding what it is that they like or what creatively. Part of that is customer communication and feedback on the design...
Update Your E-commerce Catalog and Product View: A Step-by-Step Guide
Updated Catalog View & Product View | Web Shop ManagerThe Best eCommerce Catalog & Product PagesWeb Shop Manager™ (WSM) has released version 3.3.3 with some exciting changes to the Catalog and Product page views....
Master Your Web Shop: Essential Tips for Manager Site Success
Using Google Analytics For Success with WebShop ManagerUsing Google AnalyticsInformation is power, and with the astonishing amount of information that you can get from a Google Analytics account you will start making better decisions...
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Discover our latest insights on automotive eCommerce trends and web building strategies
10 Proven Ways to Validate Your Ecommerce Niche Site
Validate the HTML of your ECommerce Website to Grow SalesAfter you’ve overcome the hurdles of picking a profitable niche, designing your store with a turnkey ecommerce platform, and making smart product selections, you’re finally ready...
Open Source vs. SaaS: Which is the Best Choice for Your Business?
So you’ve found yourself comparing eCommerce platforms for your automotive aftermarket business. It’s likely you know who the big platforms are and have read through countless lines of jargon but are still left...
SEMA Market Report Summary: Key Takeaways and Insights for the Aftermarket Industry
SEMA Market Report Summary SEMA 2020 Market Report in 15 minutes (as it relates to automotive eCommerce) The 90 page report was packed to the brim with incredible insights but we realize given the...
SEMA Market Report Summary: Key Findings and Insights
SEMA 2020 Market Report in 15 minutes (as it relates to automotive eCommerce) The 90 page report was packed to the brim with incredible insights but we realize given the current state of the...
How to Drive Customers to Your E-commerce Site: Part 4 of a Successful Business Guide
How to Build a Successful eCommerce Business: Part 4 Drive Customers to Your Site How to Build a Successful eCommerce Business: Part 4 Drive Customers to Your Site Customer Engagement Your site is...
Invest in Design and Performance: Part 3 of Building a Successful Ecommerce Business
How to Build a Successful eCommerce Business: Part 3 Invest in Design and PerformanceMobile Design FirstNow that you have your eCommerce platform and a solid understanding of your target audience and market position, it’s...
How to Build a Successful Ecommerce Business: Choose the Right Platform
How to Build a Successful eCommerce Business: Part 2 Choose an eCommerce PlatformChoose the Right PlatformStarting an eCommerce business is more than just building a website and launching it. It requires ongoing maintenance and...
How to Build a Successful Ecommerce Business: Part 1 – Establish Your Strategy for Growth
How to Build a Successful eCommerce Business: Part 1 Establish Your StrategyWho This Article Series is Ideal ForYou want to sell aftermarket parts without the overhead of a brick and mortar store or perhaps...
Web Shop Manager Statement on Coronavirus (COVID-19): What You Need to Know
Web Shop Manager Statement Regarding Coronavirus (COVID-19)Web Shop Manager Statement Regarding Coronavirus (COVID-19) Out of an abundance of caution and consideration for the health and safety of our customers and employees, Web Shop Manager would like to be...
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