Web Shop Manager Statement Regarding Coronavirus (COVID-19) Out of an abundance of caution and consideration for the health and safety of our customers and employees, Web Shop Manager would like to be completely transparent about our operational response during the COVID-19 outbreak. Here are some of the ways that Web Shop Manager is supporting our customers, employees, and communities during this difficult time. Customer Support Web Shop Manager believes that...

Who This Article Series is Ideal For You want to sell aftermarket parts without the overhead of a brick and mortar store or perhaps you have a physical location but want to expand your reach and give customers the option to buy online. You don’t have the time or funds to hire a full-time development team to build a site from scratch, especially when you can leverage existing technology that’s proven to work. Additionally, you prefer to have full control over the design , branding...

Choose the Right Platform Starting an eCommerce business is more than just building a website and launching it. It requires ongoing maintenance and support to keep your website running. Which is why many businesses choose to build their site using an established eCommerce platform. The eCommerce platform you choose can make or break your site—literally. So find a partner with excellent customer support to troubleshoot technical issues. Here’s what to look for in an eCommerce...

Mobile Design First Now that you have your eCommerce platform and a solid understanding of your target audience and market position, it’s time to design your site. As of summer 2020, roughly half of all global web traffic came from mobile devices, so choose a responsive template. Professional Design and Branding If you don’t have an existing business, you need to establish brand guidelines. A strong brand has the power to build loyalty and trust. Your brand guidelines...

Customer Engagement Your site is now live and working, but now you need visitors. Though marketing your site might feel like a separate task, it’s a vital last step in officially launching your business. Prior to launching your site—or as soon as you launch—set up your email marketing and automation platforms. As people start visiting your site, collect their information, including email, to market to them. If someone abandons their full cart, email them to remind them to check...

SEMA 2020 Market Report in 15 minutes (as it relates to automotive eCommerce) The 90 page report was packed to the brim with incredible insights but we realize given the current state of the world, you may not have had time for such light reading. So, we’ve taken some time to extract and analyze some of the most relevant findings from SEMA’s most recent work of art. The good news is that demand for aftermarket products isn’t going anywhere. In fact, if you own...