Centralized eCommerce Event Calendar to Encourage Participation

Feature Packed Event Calendar Keeps Everyone on the Same Page

Keeping your patrons current with your event schedule does not have to be complicated, or cumbersome.  Take advantage of Web Shop Manager™’s (WSM™) Calendar module to organize your patrons, and employees alike. 

Centralized Information

Instead of sending out countless email blasts, Facebook Fan Page Event notifications, and post cards galore, manage one location to keep up-to-date.  The calendar would eliminate miscommunication, and lengthy email chains that lead to inefficiency. 

The Calendar feature can be used for much more than in-store events.  Consider using this feature as your virtual bulletin board, which serves many purposes.  Most importantly, letting your audience know exactly what exciting things you are up to, and how they can connect with you offline.

Brand Sponsored Events – Whether events are sponsored in-store or hosted somewhere else you can easily provide all the details necessary for a successful event.  WSM™ has thought of a field for every detail including items you may have overlooked including;

• Venue Name
• Email
• Address
• Website
• Ticket URL
• Photos URL

Tradeshows – Tradeshows are big ticket items and a lot of forethought needs to go into them to ensure their success.  Keep your customer up-to-date with your travel schedule so they can easily find your booth.

Training Schedule – Perhaps you offer webinars, live presentations, or teleseminars.  Ensure you make the most of your effort by announcing these events well in advance.  A centrally located calendar will reduce the risk of scheduling conflicts, and increase the attendee list. 

Easy to Maintain Event Calendar for eCommerce Sites

To access the calendar feature, highlight Modules and click Calendar. The example shown has not yet created an event.

Click the Add Event button to start adding events to your calendar. Each item in the Add Event screen is discussed in detail below.

1. Title - Name of the event. This is also the text that will appear as the link in the calendar view.

• Date - The date the event occurs. Click the calendar icon to access a pop out calendar to select your date. If your event is only a single day, you do not need to enter the     ‘until date’.

2. Venue Name - Name of location where your event will take place.

• Email – The email address that your viewers can use to submit inquiries.
• Address  - The address where the event will take place.
• Address 2 – Additional address information.
• City – The city where the venue is located.
• State/Province – State or province where the venue is located.
• Phone - Phone number to contact for information about the venue.
• Website – The URL for the venue's website.
  Note: you must enter the http:// in front of the www.
• Tickets URL – The URL for the site to purchase tickets.
  Note: you must enter the http:// in front of the www.
• Photos URL - The URL for the site to view photos.
• Note: you must enter the http:// in front of the www.

3. Description – A description of the event. If you have this information in a word document you can copy and paste into this field. You can also use HTML code in this field to add formatting to your description.

• Event Flyer – You can use this feature to upload an image file (.jpg, .jpeg, .gif, or .png) for the event. The image will be displayed to the left of the event information when a viewer clicks on the event in the calendar.

Click the Save Changes button when you have finished providing the information. You will then return to the calendar screen. Here you can use the edit icon for the event to make changes, or use the view icon to review how your event will be displayed to your customers.

You can also use the copy button as a shortcut to create additional events.

Virtual Bulletin Board

Encourage participation with your brand by introducing a multitude of ways to network.  These connections may develop from in-store events, tradeshows, or webinars.  However you chose to interact with your audience ensure that an interested party is not left out of the loop.

Need to close the gap between the events you sponsor and potential attendees?  Learn how to start putting WSM™’s Calendar Module to work for you by requesting your free Web Design Quote.