• 85%

    QOQ increase in revenue from site search users

    REVENUE

  • 28%

    YOY increase in site search conversion rate

    CONVERSION

The Pace Performance Success Story

Pace Performance carries parts, accessories and performance components for every General Motors automotive need. The client is primarily a brick-and-mortar dealership with a secondary online retail site that brings in extra business.


Challenge

Initially, the client did not seek out website improvements. However, they saw a demo of our new PartsLogic site search while at a large industry convention (SEMA) in the fall of 2021. The client was skeptical at first but decided on a three-month trial of PartsLogic site search in hopes of updating their existing on site search with a more helpful user experience. The client also hoped to grow past a revenue plateau.


Solution

After a three-month trial period of PartsLogic site search, the client saw an exponential increase in revenue from site visitors utilizing the new site search. Data also shows that, as of the first full quarter in use (Q1 2022), the 6% of site traffic that uses the new search drives nearly half (42.5%) of all revenue. When compared to the 17.4% of revenue it drove the previous quarter (Q4 2022), this is roughly an 83% difference.


The success of these results have turned the client into a long-term PartsLogic supporter.

Supporting Data

The client launched PartsLogic on its site November 23, 2021.


In looking at the client data for the quarter in which PartsLogic was launched (Q4 2021), as well as the following quarter (Q1 2022) and its year-over-year counterpart (Q1 2021), it’s clear that PartsLogic not only fosters more engaged visitors, but these visitors drive a significant percentage of the company’s overall online revenue.


Q4 2021 (Oct. 1 - Dec. 31, 2021)

The blue on each pie chart indicates “with site search” and the gray indicates “without site search.”


Once PartsLogic launched, site traffic using on-site search remained the same but revenue and conversion rate has seen steady, continual increases.


Q4 2021 vs. Q1 2022

When comparing the launch quarter (Q4 2021) to the following quarter (Q1 2022), site trafficking using site search remained steady, but revenue and conversion rates from site search alone saw sharp increases.


Q4 2021 Q1 2022
Site Traffic Using Site Search

3.6%

5.9%

Revenue from Site Search

17.4%

42.5%

Conversion Rate from Site Search

1.93%

2.48%

Quarter-over-quarter, this amounts to an 83% increase in revenue and a 28% increase in conversion rate.

Q1 2022 (Jan. 1 - March 31, 2022)



Overall, adding PartsLogic site search to the client’s site has allowed the company to foster engagement with its customers and grow past its revenue plateau. Improving site search was a cost-effective solution to improve sales without increasing ad spend and site traffic.


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