Pace Performance Review - 6% of Traffic Drives 42.5% of Revenue with PartsLogic Search
Pace Performance carries parts, accessories and performance components for every General Motors automotive parts need.
The client is primarily a brick-and-mortar dealership with a secondary online retail site that brings in extra business.
About Pace
Pace Performance carries parts, accessories and performance components for every General Motors automotive need. The client is primarily a brick-and-mortar dealership with a secondary online retail site that brings in extra business.
The Performance Success Story
Challenge: Initially, the client did not seek out website improvements. However, they saw a demo of our new PartsLogic automotive parts site search and product data management tools while at a large industry convention (SEMA) in the fall of 2021. The client was skeptical at first but decided on a three-month trial of PartsLogic automotive parts site search in hopes of updating their existing on-site search with a more helpful user experience. The client also hoped to grow past a revenue plateau.
Solution: After a three-month trial period of PartsLogic automotive parts site search, the client saw an exponential increase in revenue from site visitors utilizing the new automotive parts site search. Data also shows that, as of the first full quarter in use (Q1 2022), the 6% of site traffic that uses the new search drives nearly half (42.5%) of all revenue. When compared to the 17.4% of revenue it drove the previous quarter (Q4 2022), this is roughly an 83% difference.
The success of these results have turned the client into a long-term PartsLogic supporter.
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Pace needed to improve their eCommerce presence and increase traffic to offer their products directly to consumers. 01
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Pace required a dealer portal and world-class customer support to enhance their business operations. 02
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Pace sought a complete site redesign to meet their evolving needs and provide a better user experience. 03
Solutions Offered
Supporting Data: In looking at the client data for the quarter in which PartsLogic was launched (Q4 2021), as well as the following quarter (Q1 2022) and its year-over-year counterpart (Q1 2021), it’s clear that PartsLogic not only fosters more engaged visitors, but these visitors drive a significant percentage of the company’s overall online revenue.
- Q4 2021 (Oct. 1 - Dec. 31, 2021) The client launched PartsLogic on its site November 23, 2021.
Analyzing client data from the quarter PartsLogic was introduced (Q4 2021), the next quarter (Q1 2022), and the same quarter the previous year (Q1 2021), it's evident that PartsLogic enhances visitor engagement significantly, contributing a considerable portion to the company's overall online revenue.
Following the launch of PartsLogic, while on-site search traffic remained constant, both revenue and conversion rates have consistently risen. - Q4 2021 (Oct. 1 - Dec. 31, 2021) When comparing the launch quarter (Q4 2021) to the following quarter (Q1 2022), site trafficking using site search remained steady, but revenue and conversion rates from site search alone saw sharp increases.
Quarter-over-quarter, this amounts to an 83% increase in revenue and a 28% increase in conversion rate. - Q1 2022 (Jan. 1 - March 31, 2022) In looking at the client data for the quarter in which PartsLogic was launched (Q4 2021), as well as the following quarter (Q1 2022) and its year-over-year counterpart (Q1 2021), it’s clear that PartsLogic not only fosters more engaged visitors, but these visitors drive a significant percentage of the company’s overall online revenue.
Overall, adding PartsLogic site search to the client’s site has allowed the company to foster engagement with its customers and grow past its revenue plateau. Improving site search was a cost-effective solution to improve sales without increasing ad spend and site traffic.
Definitive Results
The remarkable success documented in this case has not only showcased the effectiveness of the newly implemented site search but also cemented our client's relationship with PartsLogic, transitioning them into a long-term partner. This case exemplifies the transformative potential of strategic site enhancements in maximizing revenue and strengthening client relationships.
The Impact of Web Shop Manager Work
83%
Increase in Revenue
28%
Increase in Conversion Rate
42.5%
Search generates half of revenue
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