American Powertrain Website Project Review

Click on image to zoom

American Powertrain

American Powertrain

knew that the speed at which they were growing called for an experienced team of web designers and a proven content management system. WSM was there to offer all that and more! With full service hosting and online business management services, APT was able to bring their eCommerce site to the next level.

Launch» American Powertrain

Read Complete Case Study»

What We Did

  • Web Design
  • Mobile Responsive
  • Web Development
  • Web Hosting
  • eCommerce
  • CMS



American Powertrain was started in 2005 with the desire to assist Muscle Car owners equip their cars with modern drivetrain technology. When it comes to replacing your overdrive transmission parts, American Powertrain is a leader in the industry both in quality of product, and the customer service delivered.

Project Overview/Challenge

First and foremost, our goal with this site was to improve the overall design of the website and add a little more flair. It was functional enough for some of their goals, but could not hold its own when compared to more modern site designs. As you can see in our before & after pictures, we completely modernized their website and gave them a layout that would properly represent the culture and attitude presented by their industry.

We also wanted to ensure that American Powertrain would have a user interface on their new site that was easy to understand and navigate to the appropriate part. The difference between gaining a sale and losing one in the automotive eCommerce industry can often times come down to the ease with which a customer can find what they're looking for if there is not an explicit sign.


Mobile Responsive Website Redesign, Website Design, Web Designers, Web Hosting, Content Management System, Search Engine Optimization


The team at WDS managed to design a website that looks good enough to represent the culture of the industry, while maintaining the functionality necessary to operate all aspects of the website. All of this had to be done on a very tight time schedule as well, because the site launch was planned for a very specific time. Our talented team of designers and installers pulled it off flawlessly, and American Powertrain was reporting increased traffic and sales within the first couple of months!