John Kay & Steppenwolf



In the chaotic world of rock 'n' roll, in which the lifespan of most bands can be measured in terms of months or a few years, John Kay and Steppenwolf has emerged as one of rock's most enduring and respected bands, delivering hard-hitting, personally-charged music for more than three decades. At last count, the band's worldwide record sales exceed 25 million units.

Project Overview/Challenge

There are certainly considerations when creating an eCommerce website for a rock legend like John Kay and Steppenwolf. First, the new band website design had to be light years ahead of their previous website. The previous Steppenwolf website lacked the aesthetic that would appeal to fans from the 70s to present. The new band website needed to create an experience for their adoring fans that would leave them feeling like a part of the pack. Secondly, they needed a website that could not only sell merchandise through their eCommerce store, but provide wolfpack exclusive content, tour calendar, photo gallery, and embedded videos.


Website Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Search Engine Optimization, Blog, Photo Gallery, Tour Calendar


John Kay & Steppenwolf along with their fans, now have a band website that is rockin’ with just the right amount of nostalgia thanks to the band’s web designers at WSM. Whichever decade it was that Steppenwolf found a place into your music collection, you will find everything you want to know including tour dates, biographies, photos, and more. Using existing eCommerce features like the blog, calendar, photo gallery, member only content, and resources module, they were able to save themselves tremendous amounts of web development resources and headaches. Choosing WSM meant that these rock n’ roll legends can continue to connect with fans for decades to come with a band website that reflects their passion and longevity.

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