DCI Catalog Rack eStore Automotive Aftermarket eCommerce Case Studies

Client Since 2002,Innovative Diesel Performance, llc. (IDP) has grown into a superior performance parts distributor, while also continuing to excel in their core business of custom tuning any Ford, GM, or Volkswagen diesel vehicle.  IDP’s expertise benefits customers by ensuring the parts they purchase are guaranteed to work for each specific need, and their custom tuning knowledge is unsurpassed, having custom tuned the highest power Ford diesel on record using their Dynojet 224XLC.

Project Overview/Challenge Having an eCommerce site since 1999, IDP was faced with the daunting task of integrating their ever expanding product offering into a new eCommerce platform.  IDP was pleasantly surprised at the seamless DCI & Catalog Rack integration process, and the ease of changing pricing on the fly.  Web Shop Manager’s (WSM) automated nightly Google Base feed has been a huge advantage for IDP allowing their automotive products to be showcased not only on the IDP site, but on Google Shopping as well.

Solution Web Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Data Import, DCI / Catalog Rack, Blog, Search Engine Optimization

Results Aided by DCI/ Catalog Rack, WDS/ WSM ‘s CMS, photo gallery, calendar, and blog, IDP has achieved a product showcase that is worthy of their exceptional level of customer care. In some cases, the website serves as the first impression of their business to the customer.  Now, IDP can be confident that the customer feels at ease knowing they are working with a company that cares about finding the perfect solution for them both online and in person.

Client Quote Working with the team and the WSM product has been nothing short of a successful and great experience.  Dana and Ryan have been awesome to work with and have met all of our needs.  I'd recommend them to anyone and have done so many times since being introduced to the product.
-Eric Eldreth, Owner

Client Looking at the new Goodies Speed Shop logo brings back memories of the good old days of yesteryear. Peering into the store as it is today you will see that Goodies Speed Shop is not just a façade without the ability to back up the name with some real performance that legends are made of. Goodies is putting some old fashioned hard work into customer service that will have you thinking you are in the “Full Service” lane at a 1950’s gas station. Combined, the Goodies crew has well over 200 years of hot rodding experience to help you get what you need when you need it. You can’t touch that kind of personalized support by calling a catalog driven warehouse.

Project Overview/Challenge Prior to working with Web Design Solutions and Web Shop Manager Goodies Speed Shop only had an information website. They made attempts to develop an automotive ecommerce site but were never able to finish that part of the site. They have so many automotive parts and automotive accessories that the creating and managing of the product pages was overwhelming.

Solution Web Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Data Import, DCI / Catalog Rack

Results A few of the key features that make Goodies Speed Shop automotive ecommerce site a great success is the data import tool, CMS, photo gallery, and the ease of order processing. Not only were the features important but so was design. Because of the type of company they needed a certain nostalgic and retro feel. This challenge was met by great success from the WDS design team.

Data Import was crucial to make it easy for Goodies Speed Shop to get the number of products they wanted into the store. The import feature allowed them to go from 20K or so up to 200K products right out the box, which is really exciting!

Working with DCI / Catalog Rack, Goodies Speed Shop has available up to 1 Million SKUs with an interface that allows them to set all their own pricing and have that information synchronized with WSM. The data feed that DCI / Catalog Rack provides contains a wealth of information from installation instructions to product features and loads of meta data. Use this feature to enhance your automotive ecommerce site in a flash!