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Aug
17
2016

Online Shopping vs In Physical Store Shopping

There was a time when owning a business with a physical location gave you an edge. The consumer had more confidence buying from a store in a brick and mortar building because they knew they could walk in to view items before purchase, to walk right back with returns, and never had to worry about where to find you for someone to talk with face to face. Well, those days are long-gone. Not only are people consistently buying from stores that began online with no physical shop to walk...

Jul
26
2016

Avoid These 8 Ecommerce Product Selection Mistakes

Your to-do list is about a mile long when you’re beginning a new e-commerce website , and you may not have put too much thought into product selection yet. After all, you've got to get it optimized, write content, find the perfect checkout system, build an email list, focus on an attractive (yet easy to navigate) web design, and then some. But before you fill that online store with items, you’re going to want to check out this article and make sure that you aren’t...

Jun
27
2016

What Gains More Sales? Multi-tasking or Single-tasking?

When it comes to growing sales we all know that the goal is to be as productive as possible. And many ecommerce professional consultants turn to multi-tasking to ensure they stay on target. But, this can make you wonder, should you really be focused on completing multiple tasks at one time when trying to gain more conversions? Here we look at the pros and cons of taking on a single task versus many, and how to find the balance that will grow sales. Multi-tasking The goal...

Jun
20
2016

Using Web Design Strategies to Increase Sales

The first web design you create (or invest in) will not be the final design of your website. Over time, part of your turnkey online business will cultivate and evolve, and web design trends and techniques will find a place within your site. And you should never stop looking for innovative ways to represent your brand and stand out. After all, the more eye-catching your web design is, the more people you'll get to stick around and see what you have to say and sell. Here are a few...

Jun
17
2016

4 of the Best Productivity Habits for Business Growth

As technology has made its way into our work lives, it brings on an entirely new set of challenges when it comes to being productive. There is more to balance now than ever before, and it's the first time in history we can be this connected and make global sales within minutes and very little interaction thanks to online shopping platforms like WebShopManager . Our ability to run an online business pulls us in a million directions, but there are a few tricks to staying calm and...

Jun
13
2016

Use Guest Contributors for More Output

It's tough to keep up with our content-driven world online. And if you've wanted to enhance your content marketing output efforts, it might be time to look into guest contributors. Here are a few ways they’ll help double (even triple) your efforts: Generating new material on a regular basis By allowing guests to contribute to your car parts website , you’ll get new material with very little effort on your part. Now, don’t get us wrong, there will be some effort...

Dec
9
2014

What Makes a Great Website Part 4 - Writing Effective Product Descriptions

I’m excited to bring to you today the final blog post in Web Shop Manager’s “What Makes a Great Website” series! This final installment covers the topic of product descriptions. I am going to preface this post now by saying product descriptions are not easy. Quality product descriptions take a good amount of time to complete, and although it may seem easier and faster to copy stock descriptions from somewhere else (although, Google penalizes duplicate content), to...

Nov
10
2014

What Makes a Great Website Part 3 - 5 Banner Design Tips

BANG! Banners are the first thing that hit you when you arrive at a site. For clarification, banners are the images that rotate at the top of a company’s page and can also be referred to as Hero Images. Because banners are above the fold (visible before scrolling down the page), they are extremely important to making that good first impression we all want the visitors of our site to have. So what are some factors to remember when choosing the perfect banner for your site? 1....

Oct
14
2014

What Makes A Great Website Part 2 – Website Content Writing

Website content writing is often a difficult job. Coming up with how to write content as well as using the right words to describe your business to a wide audience can be very time consuming and frustrating. Having an in-house copywriter can make the task more digestible, but you also want to make sure that your business is being presented in the way you want it to. Great content is important because it will ultimately determine if people come back to your website and how Google...

Sep
9
2014

What Makes A Great Website Part 1 - Images

It is always important to have high quality images on your site. Although content is considered king and is the most important aspect of your site, beautiful images make a lasting impact on users as well. This article will outline some fantastic use of imagery on websites that Web Shop Manager has designed. Let’s get straight to the good stuff with our first image. This image uses an awesome blend of high definition pictures and drawing style imagery. By combining these two...

 


 

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