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Sep
26
2016

Automotive Keyword Research

If SEO is an art, keyword search are the paint strokes. It is often the choice of keywords which makes the difference between an effective or ineffective SEO strategy. If you settle for choosing generic keywords you will not stand out from the crowd. Select too many specific keywords and you will miss the words that your customers are searching for. Therefore it is important that you trouble shoot potential pitfalls by compiling a list of relevant keywords and create compelling content that...

Sep
12
2016

Choose E-commerce Platform for SEO

One of the main considerations to take into account when choosing your automotive Ecommerce platform is how much importance is given to SEO. Needless to say all Ecommerce platforms worth their salt these days advertise their SEO credentials prominently. However, not all of them offer equivalent levels of features and tools that can make a great difference to your Google rankings. If you are new to Ecommerce, you may wonder why SEO is such an important factor. Today close to 50% of...

Jul
23
2016

Content Marketing: 3 Words That Boost Conversions

Whether you own an e-commerce store on a top platform , or you're trying to gain new clients for a business utilizing a do it yourself website, you know the power of persuasive copy. The right words can spark new sales and get customers excited about your products and services. In the same vein, the wrong words can deter them from making a sale, and you can see a loss rather than a boost in conversions. Here are three powerful words that enhance your influence level and leave a...

Jul
22
2016

Getting Customers that are Ready to Buy

There are a lot of people who come to your online store and don't buy. And while you might see an abandoned e-commerce cart or a window shopper, the truth is – they were ready to convert, but you just didn't give them that extra push. Don't forget (even behind the computer) you're in sales. And while you don’t want to come across as those stereotypical, pushy salespeople, you do want to recapture those sales that were lost because of people who second-guessed their...

Jul
20
2016

How to Generate Sales on LinkedIn

With millions of members on LinkedIn, it’s surprising that more e-commerce businesses aren’t creating marketing plans to reach these potential customers. Many don’t because they see it as a place that professionals go to find work and advance in their career. And while this is the case for some, as a business owner, you can also hit a pretty big demographic of people with steady paychecks and a love for buying goods and services online. Here are a few ways to...

Jul
1
2016

Social Media Hangouts: Where Are Your Ideal Customers?

It’s not hard to find people hanging out on social media. There are billions of people logged on every day – but it is hard to find out where your ideal customers are. Are they on Facebook? Yep. Okay, where are they on Facebook? And that’s when the headaches begin. Don't give up on social media just yet, though. Here are a few tips to help find out where the heck your customers are. Create a survey for current customers (and reward them for returning it)...

Jun
30
2016

Email Marketing: 7 Tactics for the Best ROI

If you’ve ever heard that email marketing is dead – think again. There are tons of businesses that benefit from their email list. And while some businesses have not been very successful with email marketing (they're probably the ones that say it's dead), there are some effective practices that can give you the ROI you've been hoping for. In fact, some of the best online marketers consider it one of the top – if not the number one – way to get conversions even if...

Jun
29
2016

Grow Profits with E-commerce SEO Tactics

We’ve all been bombarded with a multitude of ways to use an e commerce seo agency for our online businesses from keyword research to linking to responsive mobile web designs. And if you’ve ever tried your hand at optimizing your e commerce website , you know that it’s not easy! In fact – it’s downright complicated. However, as you continue to learn new SEO practices and update old methods, there is one tactic that you should be applying over and over...

Jun
28
2016

Are Fake Social Media Followers Hurting Your Sales?

Almost all online businesses will suffer from fake social media followers regardless if they invest in legit ads that provide them with likes, or they're trying to grow their online presence organically. And if you wonder, what’s the harm in fake followers? Well, there are a few reasons why you don’t want them. #1: They cost you time and money. While you might have the mindset of the more followers, the merrier, that simply isn't the case. As you grow your online brand...

Jun
23
2016

Two Management Strategies That Gain More Customers

Managing an E-commerce website is no easy feat, and with it comes an abundance of trial and error. And sometimes when we go searching for management strategies we're bombarded by long lists of ways to improve. It can feel like an information overload. We've simplified it here with two places that you can focus your attention to ensure you're gaining more customers as you move forward. Plus, you'll be giving your employees more respect and the opportunity to show you why you hired...

Jun
22
2016

Recover Abandoned Cart Sales with These 5 Tactics

Recover Abandoned Cart Sales with These 5 Tactics You’ve done everything right. Your store is set up with eye-popping images, your content is fresh and engaging, site speed is fast, and your ecommerce SEO strategy is on point. Now you watch as the traffic starts to trickle in. And over time you see more people visiting and converting. But, wait, there’s one element that just isn’t making sense. You have all of these customers, yet you’re losing over half of...

Jun
14
2016

Creating E-Commerce Podcasts? Could It Work For You?

There are a couple of reasons why businesses are on the fence about utilizing podcasts. One, they may not understand how easy they are to create. Two, their current content strategy might be working like a well-oiled machine, and they don't see the need to jump on board (with yet another) method of brand exposure. And third, they don't see the competition getting on board either, so why bother? Well, for many businesses we say, go ahead and bother with a podcast because of the many...

Jun
10
2016

Optimizing Your Images For Retina Screens

If you've noticed how incredibly clear images have become over the last few years on smartphones, tablets, and monitors, then you can thank a little something called Retina display. Almost all devices today have such a high resolution and pixel density that you can’t detect the individual pixels when looking at images. And this is great – as long as your website is prepared for it . However, if your images aren’t optimized for retina screens, then they’ll come...

Jun
9
2016

Target the Best Markets with Lead Magnets

A list of potential customers is an invaluable resource for your company and is key to growth. To create the list, you need to utilize effective tactics and practices that are proven to attract the right people. And guess what – lead magnets are an ideal way to do that. How to Build a List of Potential Customers A lead magnet is essentially a trade. You offer something of value to your potential customers, and in turn, they provide you with their contact information. When...

 


 

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