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Web Shop Manager News

Dec
3
2009

How To Measure Effectiveness of eCommerce Sites and Blogs?

How can you know where you are going when you don’t know where you are starting from?  There are many great (free) tools to use when evaluating and benchmarking the effectiveness of your website and eCommerce blog .  Then, you can take that information to develop the direction of your blog and website. Not knowing how you are doing is a detriment to the work you have already done.  Please consider the following tools when evaluating your site: 1....

Oct
31
2009

5 Expert Blogging Tricks to Sweeten the Success of your eCommerce Blog

We’ve covered a lot of ground in the last 6 posts in our series “ Developing an eCommerce Blog ”.  Now seems to be the perfect time to provide 5 tips that will help take your eCommerce blog to the next level.  So here they are in no particular order: 1. Use Coupons to Capture Holiday Shoppers – You know you love clicking and clipping coupons, and now there is a study to prove that everyone else does too.  Harris Interactive recently released a...

Oct
5
2009

Using Social Media For Marketing: Buzz or Just Noise for my eCommerce Site?

Using Social Media For Marketing: is it just hype or a viable channel for marketing and relationship building?  The answer is…both.  There are aspects of social media (this does not just mean Twitter) that connect real people, and in turn connect those real people to your product or services. It is important to know the various types of social media available to you and how to use them effectively.  Try incorporating some of these technologies in your 2010...

Sep
2
2009

How To Get Readers For Your Blog

It is a well known fact that in business it is easier to keep customers than it is to find new ones.  The same goes for subscribers to an eCommerce site.  It is worth a bit of work to gain and keep loyal followers rather than spending copious amounts of time looking for one hit wonders.  It is crucial that you engage them by giving them the fresh content that they expect from you, their trusted source for information.  For a little help developing content for your...

Aug
31
2009

How To Start A Fashion Website

Interested in a fashion (or fashion planning) website? There are many reasons why someone may be interested in starting a fashion website , and all reasons are relevant.  Since the Internet is the fastest way to share information, you may be someone who is interested in following trends, keeping up with celebrity fashion, or looking for new ideas for your own wardrobe.  You may be a fashion designer or stylist yourself and need a website to easily show your design...

Aug
24
2009

AJAX Checkout: One Step Checkout with Improved Shopping Cart & My Account Views

When I first heard that Web Shop Manager was upgrading to a one step checkout, adding to an already awesome eCommerce web software , I thought to myself, why? What is a 1 page eCommerce checkout? What does it do for my eCommerce business? What does a one page checkout mean to my customers? What makes it a revolutionary one page checkout? What the heck is AJAX checkout, besides a cleaner for my house!? So I completed some research to find my answers and discovered why Web Shop...

Aug
3
2009

3 Tips On How To Make Money Writing Blogs

The ultimate goal of an eCommerce blog is to make money.  It may be a simple goal of paying your eCommerce hosting fees or perhaps you have grander visions in mind.  Whatever the goals are for your eCommerce site you will need to get consistent traffic in order to make any of the following revenue generating suggestions profitable.  In order to drive traffic to your site I suggest you take a look at a previous post in the series “ Developing an eCommerce Blog...

Jul
15
2009

Automotive eCommerce for the Automotive Aftermarket

If you have been looking for the ultimate Automotive eCommerce solution you have come to the right place. Created by an automotive enthusiast for the automotive aftermarket, Web Shop Manager has every feature you could want when it comes to your eCommerce options. The fact remains that people do not want to buy parts from a broker: they want to buy from another enthusiast who will help them when they have tech questions and be there if they need help. Our platform with its complete...

Jul
3
2009

How to Title A Blog Or Website

Before you begin thinking of a strategy for eCommerce blog post promotion you must first think of how to title a blog and of course selling more products .  There are many ways to create an attention grabbing title, here are (4) of my favorites: Ask a question – This is a great tactic for engaging an audience.  Provide an answer to the question in your post and then ask for comments that will add value, and perhaps a few ideas you hadn’t thought of...

May
31
2009

How do I Develop Innovative Content for my eCommerce Blog?

Building on what we discussed previously in " 5 Important Questions to Ask Before Starting an eCommerce Blog " I would like to offer some suggestions for developing news worthy blog topics for your eCommerce site through developing innovative content. The most important thing to consider when formulating your innovative content driven posts is your audience.  Ask yourself who am I writing this for?  It should be the same people that visit your eCommerce website...

Apr
20
2009

The Ultimate Website Logo Design Feedback!

Our biggest hurdle in meeting customer expectations is understanding what it is that they like or what creatively. Part of that is customer communication and feedback on the design services we provide, that is why I decided to share today the most amazing logo design feedback we have ever received after building hundreds of website logos (and website designs) over the last decade. This is in response to 8 logo concepts... I like the logos. Some more than others, but here is my...

Apr
20
2009

5 Important Questions to Ask Before You Start Blogging For eCommerce

Blogging for eCommerce provides an incredibly effective, online extension of your brand.  Blogs can also increase online sales , aid in customer service,grow brand recognition, and develop meaningful relationships if handled well.  There are no stamps to buy, no cold calls to make, and you will be connecting with people that are ready and willing to listen to what you have to say in a casual, interactive atmosphere.  Now that you are curious about blogs and whether one...

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