Building a brand is the most important aspect of your automotive eCommerce business due to the sheer number of competitors in this industry. When you have a recognizable brand that is synonymous with value and automotive expertise, you have a winning combination. Brands should be easily recognizable and eye or ear catching. Simplicity is key when branding your company: if you look at some of the biggest brands, you will notice that their brand logos are extremely simple without an overload of colors or patterns:
In order to build an automotive eCommerce brand that stands apart from the others, you need to do a few simple things:
Building a brand is not only important to have cohesion between your logo, marketing message, and what your eCommerce business is about as a whole. It is truly the cornerstone of your company and what you are presenting to the world. The first impression your brand makes on a potential customer is of the utmost importance as this will determine if they will visit your site, like what they see, and agree with your marketing message and consider doing business with you.By: Dana Nevins
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