UP Sports

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UP Sports

UP Sports

UP Sports turned to Web Shop Manager's eCommerce platform when they were ready to succeed online! With dedicated designers available to them, UP Sports was able to turn their website dream into a reality. From managing their content to increasing their revenue, WSM was there to assist them.

Launch» UP Sports

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What We Did

  • Web Design
  • Web Hosting
  • eCommerce
  • CMS



UP Sports is an international sports equipment and apparel distributor for people that love it all: air, water, and land. The UP Sports culture is one that is extremely passionate about the industry it provides gear for. They provide uniquely designed stand-up paddle boards and surfboards, along with tons of other action sports gear like: kayaks, dive gear, spear guns, car racks, skateboards, body boards, and much more.

Project Overview/Challenge

After owning and operating a successful brick & mortar location for over 20 years, the UP Sports team decided it was time to expand their efforts into the world of action sports eCommerce. The main challenge with this project was giving an established action sports company an enterprise level website that would reflect the lifestyle that they had been representing for so long, while allowing them to jump right in and start selling with the success they had been used to.

Both UP Sports and the team at Web Design Solutions believed it was pertinent to put forth a sense of authority in the new website design. The reasoning behind this is that a lot of the products being offered are expensive and are often depended on to keep the customer safe. In industries such as this it’s important to establish yourself as an authority on the topic. Our goal was to achieve this through a professional web design and informative sections.


Website Design, Web Designers, Web Hosting, Content Management System, Search Engine Optimization.


The final website design for UP Sports does an excellent job of visually representing the culture that the company so adamantly represents. The site has a sharp look to it that manages to put forth a vibe that is simultaneously laid back, and adventurous. The layout is extremely simple to understand and navigate, but not lacking in features in any way. We are proud to report that UP Sports has enjoyed nothing but increased traffic and sales since the launch of their new action sports eCommerce website.