Client

GTM is a discount general retailer that offers a variety of items at heavily discounted prices. Acquiring overstocked items from hundreds of suppliers allows them to bring these products to market at prices you have to see to believe!

Project Overview/Challenge

GTM needed a robust back end Content Management System (CMS) that could handle a huge inventory that contains numerous categories and types of product. Web Shop Manager (WSM) ended up being the perfect solution for them, and once they discussed the project goals with our lead designer they knew we would have their best interests at heart. WSM has the power and ease of use that was necessary to get such a large retail eCommerce store up and running smoothly.

The fact that our dynamic product pages are so simple to add and update was a huge selling point for GTM. The nature of their business means that their inventory is constantly changing, so obviously having difficult to edit eCommerce product pages was not an option for GTM while choosing a web development company.

Solution

Website Design, Web Designers, Web Hosting, Content Management System, Search Engine Optimization

Results

Since the launch of the new site, GTM has had a much easier time managing their online selling efforts. While their brick and mortar locations have always been successful, the constant changing of inventory had always made selling online quite the task. The features that come standard in WSM alleviated this stress; allowing the guys at GTM to focus on getting the best products to offer their customers and instantly updating their online catalog. Simple solutions supplied by WSM led to increased traffic and conversions almost instantly.