Racing & Offroad » Pit Stop USA
Client Today PitStopUSA.com is a leading online retailer to the circle market. Pit Stop USA was one of the first online circle track suppliers launching their first online store in April 2000. They celebrated their 10th year by launching an all new Pit Stop USA online store in November 2010 that takes the online shopping experience to a whole new level.
Project Overview/Challenge The company mission is to offer the best selection of hard-core racing parts and the latest racing technology at the lowest possible prices. In order to uphold their mission they needed an eCommerce platform that would allow them to sell 40,000 different circle track parts, supplies, tools and accessories from over 400 of the premier brands in the industry. They needed a shopping experience for their customers that would allow them to easily shop the site, and find related accessories and replacement parts.
With all of those parts to manage PitStopUSA.com needed a Content Management System (CMS) that would allow for mass price increases by brand, easy order management, and a way to optimize products, site pages, and the eCommerce site in general for Search Engines.
Solution Website Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Search Engine Optimization
Results The Pit Stop USA store is designed to bring customers the best shopping experience available. The eCommerce website is organized logically into grouped items, related accessories, and replacement parts for easy shopping. They were the first in the racing industry to offer customers real time freight charges with immediate calculation of shipping charges when orders are placed. This feature, along with their Low Everyday Price strategy is a big hit with customers.
Managing thousands of racing parts can be done efficiently and effectively. The built-in Search Engine Optimization features offer PitStopUSA.com the ability to get found. All of that site traffic coupled with an easy to navigate eCommerce website has been a tremendous success for PitStopUSA.com. With WSM as an eCommerce partner, PitStopUSA.com had a record first full month online, only to be out done by the second full month.
Client Quote We took a long time and interviewed dozens of developers before selecting the WSM platform to redesign our e commerce site. Our requirements were unique and we constantly challenged the WSM team to develop several new features to effectively sell our product lines. The WSM team took on each challenge and delivered a product that has exceeded our expectations. The WSM team has been great to work with and they have been responsive to every request we have made. I must admit that we are quite demanding, so taking care of our day to day requirements is not an easy task. Our sales showed an immediate and dramatic improvement as have our SEO rankings since the launch.
The WSM team has continued to exceed our expectations post launch by continuous development and implementation of innovative improvements to the shopping experience on our site. We have received so much positive feedback from of our customers and vendor partners that we now have the finest site in our industry, which could not be more gratifying to us. This is really the best confirmation that our choice to go with the WSM platform and business team was the perfect one. Their service and communication continues to be outstanding, and this is specifically where the WSM team shines above the competition. We truly feel like we have a great partnership with the WSM team and we could not be happier with our choice to utilize the WSM platform.-Ed Coughenour