Automotive » Cobb’s Diesel Performance
Client Since they have their items in stock and on their shelves Cobb’s Diesel Performance is able to offer a better selection, service and price, making them a true "One Stop Shop for Diesel Power". Their inventory allows them to get the product shipped directly to their customers very quickly.
Project Overview/Challenge Creating an organized eCommerce Shopping Cart from both their customer’s perspective and their employees’ was the biggest challenge to overcome for Cobb’s Diesel Performance. Helping customers on the frontend find the best Aftermarket products for their application with an intuitive Year/Make/Model guided navigation system was imperative. Not allowing them to skip ahead in the selection process would also be needed to make sure customers were querying the best products possible. Accurately displaying Aftermarket Parts that were designed for their specific application would be the best way to decrease the amount of abandoned shopping carts, and product returns.
Solution Website Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Search Engine Optimization, Blog, Photo Gallery, Guided Navigation
Results Cobb’s Diesel Performance has a clean, organized eCommerce site that is free from lists and lists of categories and Aftermarket Accessories. WSM’s solution to organizing 100s, or 1000s of Aftermarket Parts & Accessories is Brands & Attributes with Variants. Cobb’s Diesel Performance Aftermarket Parts are added, edited, and organized easily in the backend, which allows the Aftermarket parts on the frontend to be listed in a Year/Make/Model guided search. Constructing an easy to use guided navigation will increase conversion rates, and leave eCommerce customers satisfied, knowing they have purchased the best Aftermarket Part for their needs.