Pet Supplies » Soft Lines
Client Soft Lines, Inc. is located in Ashland, Wisconsin on the shores of Lake Superior. They manufacture rope products for the Pet, Marine, Horse and related markets. Using rope in a variety of colors and diameters they custom manufacture their products to their customers specifications. They try to meet the needs of each market by offering a wide range of product selections and styles. Don’t see what you need? Custom designs are part of their offering and they welcome these requests.
Project Overview/Challenge Creating just one eCommerce website for both retail customers, and wholesale/resellers was proving to be a challenge. Making sure retail clients did not have access to wholesale pricing was important. In addition, they had very little tech support in-house so the eCommerce CMS would need to be simple and easy to maintain.
Solution Website Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Search Engine Optimization, Blog, Event Calendar
Results Soft Lines, Inc. now has a wholesale pricing site page and login area that is exclusively for those that login as wholesalers. Once logged in, wholesale pricing is automatically visible on products. The staff at Soft Lines, Inc. can easily decide who should belong to the wholesale/reseller group and can change their status at any time. The eCommerce CMS is so easy to maintain, upload products, and manage customers that they have no need for additional tech support.