Beauty & Cosmetics » Barelle Cosmetics
Client Barelle Cosmetics provides beauty-conscious consumers with some of the highest quality skincare and makeup products available anywhere. What sets them apart from other cosmetics companies can be found right on their labels. Their products contain more of the cutting-edge ingredients that customers seek, compared to major cosmetics companies.
Project Overview/Challenge Barelle Cosmetics came to Web Shop Manager™ with a very specific list of features and functions that they wanted for their skincare eCommerce website. Some of these requirements were the ability to track customers buying habits for targeted marketing campaigns, and coupons that could be offered one per customer or limited to several uses, to name a couple.
Solution Website Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Search Engine Optimization
Results Listening to customer feedback over the last 10+ years has led to some tremendous eCommerce features. By the time Barrelle Cosmetics talked to WSM, we were able to say yes, we can do that right out of the box, with no additional web development time or costs associated. Barelle Cosmetics can track customer activity looking at the first or last product they purchased in addition to a number of other parameters that will help them run targeted promotions or marketing campaigns.
The Coupon Module will allow them to run promotions any way they like. They can require a subtotal, a particular product, for a certain group, flat rate or percentage off, limit usage, or any number of restrictions to create promotions that are custom tailored for their eCommerce needs.