Automotive » Pur Performance
Client Established in 1980, First Capitol 4WD (also known as Pur Performance) has been outfitting the best dressed vehicles in St. Louis with top quality products from the leading manufacturers in the Automotive After Market industry.
Project Overview/Challenge With over $750,000 in inventory and $1.5 million in parts located in their St. Louis warehouse, an eCommerce Automotive Aftermarket website seemed like a natural marriage for Pur Performance. The apprehension came from not knowing how at least (3) different databases of products could all be housed in one eCommerce website.
Solution Web Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Search Engine Optimization, blog, photo gallery
Results WSM’s customizable Data Import capabilities made it incredibly simple to manage 1000s of SKUs for these first time eCommerce site owners. Utilizing both the DCi Catalog Rack lookup and WSM’s Attribute feature to create a Year/Make/Model lookup for site visitors made the frontend of the site as intuitive as the admin side. Besides an incredibly easy to navigate, professional looking eCommerce website, Pur Performance was surprised and thrilled at how easy Web Shop Manager™ processed orders and tracked customers purchasing habits.
Client Quote Having no formal website training, I was pleased to find that Web Shop Manager™ made it easy for me to update and maintain the content on my e-commerce website. The help from WDS/WSM has been second to none! They are always there to help me with any questions or requests I have. – Brett Regot, General Manager