DCI & Catalog Rack » Goodies Speed Shop - eStore
Client Looking at the new Goodies Speed Shop logo brings back memories of the good old days of yesteryear. Peering into the store as it is today you will see that Goodies Speed Shop is not just a façade without the ability to back up the name with some real performance that legends are made of. Goodies is putting some old fashioned hard work into customer service that will have you thinking you are in the “Full Service” lane at a 1950’s gas station. Combined, the Goodies crew has well over 200 years of hot rodding experience to help you get what you need when you need it. You can’t touch that kind of personalized support by calling a catalog driven warehouse.
Project Overview/Challenge Prior to working with Web Design Solutions and Web Shop Manager Goodies Speed Shop only had an information website. They made attempts to develop an automotive ecommerce site but were never able to finish that part of the site. They have so many automotive parts and automotive accessories that the creating and managing of the product pages was overwhelming.
Solution Make Model Year Lookup, Website Design, E-Commerce, Content Management System, Web Designer
Results A few of the key features that make Goodies Speed Shop automotive ecommerce site a great success is the data import tool, CMS, photo gallery, and the ease of order processing. Not only were the features important but so was design. Because of the type of company they needed a certain nostalgic and retro feel. This challenge was met by great success from the WDS design team.
Data Import was crucial to make it easy for Goodies Speed Shop to get the number of products they wanted into the store. The import feature allowed them to go from 20K or so up to 200K products right out the box, which is really exciting!
Working with DCI / Catalog Rack, Goodies Speed Shop has available up to 1 Million SKUs with an interface that allows them to set all their own pricing and have that information synchronized with WSM. The data feed that DCI / Catalog Rack provides contains a wealth of information from installation instructions to product features and loads of meta data. Use this feature to enhance your automotive ecommerce site in a flash!