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Articles by Emily

Apr
20
2009

5 Important Questions to Ask Before You Start Blogging For eCommerce

Blogging for eCommerce provides an incredibly effective, online extension of your brand.  Blogs can also increase online sales , aid in customer service,grow brand recognition, and develop meaningful relationships if handled well.  There are no stamps to buy, no cold calls to make, and you will be connecting with people that are ready and willing to listen to what you have to say in a casual, interactive atmosphere.  Now that you are curious about blogs and whether one...

May
31
2009

How do I Develop Innovative Content for my eCommerce Blog?

Building on what we discussed previously in " 5 Important Questions to Ask Before Starting an eCommerce Blog " I would like to offer some suggestions for developing news worthy blog topics for your eCommerce site through developing innovative content. The most important thing to consider when formulating your innovative content driven posts is your audience.  Ask yourself who am I writing this for?  It should be the same people that visit your eCommerce website...

Jul
3
2009

How to Title A Blog Or Website

Before you begin thinking of a strategy for eCommerce blog post promotion you must first think of how to title a blog and of course selling more products .  There are many ways to create an attention grabbing title, here are (4) of my favorites: Ask a question – This is a great tactic for engaging an audience.  Provide an answer to the question in your post and then ask for comments that will add value, and perhaps a few ideas you hadn’t thought of...

Aug
3
2009

3 Tips On How To Make Money Writing Blogs

The ultimate goal of an eCommerce blog is to make money.  It may be a simple goal of paying your eCommerce hosting fees or perhaps you have grander visions in mind.  Whatever the goals are for your eCommerce site you will need to get consistent traffic in order to make any of the following revenue generating suggestions profitable.  In order to drive traffic to your site I suggest you take a look at a previous post in the series “ Developing an eCommerce Blog...

Sep
2
2009

How To Get Readers For Your Blog

It is a well known fact that in business it is easier to keep customers than it is to find new ones.  The same goes for subscribers to an eCommerce site.  It is worth a bit of work to gain and keep loyal followers rather than spending copious amounts of time looking for one hit wonders.  It is crucial that you engage them by giving them the fresh content that they expect from you, their trusted source for information.  For a little help developing content for your...

Oct
5
2009

Using Social Media For Marketing: Buzz or Just Noise for my eCommerce Site?

Using Social Media For Marketing: is it just hype or a viable channel for marketing and relationship building?  The answer is…both.  There are aspects of social media (this does not just mean Twitter) that connect real people, and in turn connect those real people to your product or services. It is important to know the various types of social media available to you and how to use them effectively.  Try incorporating some of these technologies in your 2010...

Oct
31
2009

5 Expert Blogging Tricks to Sweeten the Success of your eCommerce Blog

We’ve covered a lot of ground in the last 6 posts in our series “ Developing an eCommerce Blog ”.  Now seems to be the perfect time to provide 5 tips that will help take your eCommerce blog to the next level.  So here they are in no particular order: 1. Use Coupons to Capture Holiday Shoppers – You know you love clicking and clipping coupons, and now there is a study to prove that everyone else does too.  Harris Interactive recently released a...

Dec
3
2009

How To Measure Effectiveness of eCommerce Sites and Blogs?

How can you know where you are going when you don’t know where you are starting from?  There are many great (free) tools to use when evaluating and benchmarking the effectiveness of your website and eCommerce blog .  Then, you can take that information to develop the direction of your blog and website. Not knowing how you are doing is a detriment to the work you have already done.  Please consider the following tools when evaluating your site: 1....

Dec
17
2009

Social Media Optimization: Making the Most of your Time

We all know there should be 26 hours in the day.  Could that be a Christmas gift?  No? Yeah, that’s what I thought.  We only have so much time in a day to dedicate to each task.  The best solution is to make every move we make and every eCommerce blog post we write worth it.  By focusing your available time and efforts you can increase your ROI significantly by marketing through social media. You wouldn’t buy a new Ferrari and then leave it out in...

Mar
3
2010

Looking for Comprehensive & Easy To Use Content Management Systems? Look No Further.

We may begin to see the sun peaking through the recession clouds, but we are not of its shadow quite yet.  However, the quickest companies to rebound will be those that are willing to invest in the technologies that allow them to increase market share.  And where has the market turned?  The Internet.     “When the recovery fully takes hold, the growth will be driven by the web, and retailers that want to survive and grow need to fish where the fish...

Apr
16
2010

6 Months of Hard Work & Improvements

The Best Content Management System just got better... Over the last six months Web Shop Manager TM (WSM) has received some serious improvements. We believe that you will find that our Content Management System (eCommerce CMS) is the most comprehensive, easy to use CMS out there. We are continuously working on adding more features, and fine tuning WSM to help our clients run their shopping carts more efficiently, and to make more money. Order Management for eCommerce Stores...

Jun
10
2010

Competitive Marketing Analysis

A competitive marketing analysis plan should be an integral part of your eCommerce business’ strategy.  There are many ways to start thinking about a marketing plan however; there are two very different schools of thought.  The first is to make decisions based on instinct, while being influenced as little as possible by outside sources.  Do not look at eCommerce competitors, and shoot from the hip.  The second looks at eCommerce competitors with an...

Sep
2
2010

How To Make A Photo Slideshow

Creating Slideshows Easily Creating slideshows for your eCommerce site pages or home page is incredibly simple using Web Shop Manager™ (WSM) as your content management system (eCommerce CMS). Photo slideshows can be used in a variety of ways to get the attention of site visitors and emphasize special features of the eCommerce site. For instance, a photo slide show can be used to showcase a new product, or a popular one.  A slideshow located above the fold (shown without a...

Sep
13
2010

Simple Content Management System

Managing 10s, 100s, or 1000s of products from one intuitive dashboard has always been what Web Shop Manager™ (WSM) has offered to our clients .  From that simple idea, we continue to improve WSM ( eCommerce CMS ) based on client and staff feedback and suggestions. Listening to those recent suggestions we have added a simpler product update feature that will save time, and just makes good sense. The new easy to use Content Management System enhancements come in the...

Dec
22
2010

Updated Catalog View & Product View

The Best eCommerce Catalog & Product Pages Web Shop Manager™ (WSM) has released version 3.3.3 with some exciting changes to the Catalog and Product page views. You may have already noticed some subtle differences around your eCommerce website. The recent enhancements include: Enhanced Catalog Layout A new option has been added to the System>Configuration>Catalog tab. When “Enhanced Catalog Layout” is enabled, additional information regarding Categories...

Dec
28
2010

Product Options with Inventory

Web Shop Manager™ (WSM) is introducing a new Product Inventory Management system that works in conjunction with Product Options that our eCommerce clients are already familiar with. Product Options with Inventory can be used for Inventory Management when there are 10 red-small t-shirts, and 12 red-mediums. Assigning inventory levels to these configurations will ensure that your customer will not be able to order more than you have on hand.  In addition, you can use this system to...

Jan
21
2011

Increase External Links

In a nutshell PageRank, often referred to as Google PR, is Google’s way of determining the “importance” of a web page by looking at what pages are linking to it, or the quantity of backlinks.  PageRank is defined by a scale of 0 to 10 with 10 being the highest possible score. Google PageRank determines the position of your eCommerce website on the Search Engine Results Pages (SERPS). PageRank is based on a complicated algorithm, with importance weighted on backlinks....

Feb
24
2011

ADP Lightspeed eCommerce Data Integration

ADP Lightspeed is an Order Inventory management and processing system. Used to take orders and monitor physical inventory. From www.adplightspeed.com “ADP Lightspeed dealer software products help dealers maximize: parts inventory control, business processes, sales management control, service management control, rental management, Customer Relationship Management (CRM) and dealer profitability.” ADP Lightspeed is not the first third party software provider that Web Shop...

Jul
5
2011

eBridge Software and Web Shop Manager Form Partnership

eBridge Software and Web Shop Manager Form Partnership to Offer Web Shop Manager eCommerce Integration and ERP Intergration to Over 40 Accounting/ERP Systems This partnership allows Web Shop Manager merchants to integrate web sales orders, update inventory and shipping details automatically to over 40 major Accounting/ERP packages. BURLINGTON, Ontario [June, 2011] – Web Shop Manager , a leading eCommerce software provider and eBridge Connections , a world leading...

Jul
14
2011

Content Driven eCommerce

Lifestyle brands and enthusiasts alike come to us at Web Shop Manager (WSM) because they are passionate about what they do and need a platform to translate that passion to fellow enthusiasts. Their dream may be to turn that hobby that keeps them up all night into a legitimate revenue stream. It is one thing to have a phenomenal eCommerce website designed for conversions, but for fellow enthusiasts, it is also incredibly important to articulate that passion in a way that helps the consumer...

Nov
23
2012

The 5 Minute Guide to Increase Holiday Season Sales

Ok…start your stop watch….now! Here is the five minute read with six ideas to help increase your bottom line from now until the end of the year. No fluff, just value here. 6 Ways to Increase Revenue this Holiday Season Grab Bags. Include products you are trying to liquidate along with samples of popular products, all for a bargain basement price. This way you can sell product you want out of your sale section and your customers are sampling products that they will...

 


 

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